Advisor, Brand Development & Business Integration

What You'll Do

Triangle Retail Media (TRM) is an exciting new Retail Media team at Canadian Tire, working alongside our vendor partners to offer world class marketing solutions that drive results. Since launching in 2021 we have grown significantly and are continuing to expand our resources, capabilities and offerings. The Advisor, Brand Development & Business Integration will play an integral role in further developing the growth of the TRM business. Working closely with stakeholders across the organization, your primary function will include the development of quarterly activations, evolving our current product offering and contributing to the development of new marketing opportunities that TRM will incorporate into FGL & Mark’s suite of marketing product solutions for our clients. You will help integrate TRM within the FGL & Mark’s businesses, ensuring strategic alignment between all business entities as well as maintaining and optimizing the processes required for all stakeholders to work seamlessly together, toward our shared goals. The Advisor, Brand Development & Business Integration is a dynamic role with ample development opportunities and access to help build a nation-wide Retail Media organization from its early stages.

• Contribute to TRM’s integration with the Seasonal Planning process.
• Inform internal stakeholders and collaborate with them on any new products in development and ensure alignment and integration with existing processes and best practices.
• Stay informed of FGL & Mark’s business priorities, strategy and updates to ensure TRM is fully integrated into each business.
• Leverage data, trends, past performance metrics, and insights to develop new partner solutions.
• Assist in developing and optimizing the processes required to execute the TRM program within the organization, integrating into existing process where possible.
• Act as an FGL & Mark’s brand ambassador within the TRM organization, facilitating connections with TRM, FGL and Mark’s stakeholders as required.
• Work cross-functionally to shape the FGL & Mark’s suite of products in collaboration with Media Strategy & Planning, Ad Operations, Strategic Marketing, Merchandising, Ecomm, and Digital Marketing teams.
• Orchestrate the development of quarterly product offering for FGL and Mark's banners while ensuring the media strategy, creative direction, and overall approach align with TRM’s financial targets, TRM’s strategy, the banner’s strategy, client considerations, market trends, etc.
• Contribute to TRM’s product roadmap by identifying and developing new product offerings that align with both TRM’s and FGL & Mark’s overarching strategy and objectives.
• Collaborate with relevant stakeholders to review performance of current quarterly activations and evolve our product offering as needed.
• Develop sales material and reference documents for current product offering as well as newly developed products for use by sales and account teams, ensuring the team has the necessary tools to deliver success.

What You Bring

• College or university degree in Marketing, Economics, Business, Finance, or related discipline 
• Experience in media buying platforms, demand, and supply side is an asset
• Ability to overcome complex challenges and leverage resources where necessary to solve problems
• Flexible, positive attitude fit for start-up business
• Experience in marketing strategy & campaign management is an asset
• Agile and a self-starter, thrives working on new initiatives
• Strong attention to detail and good follow-through
• The ability to operate across a complex matrixed organization
• Creative and critical thinking skills
• Experience in retail media is an asset
• Ability to balance multiple projects and competing priorities
• Excellent written and verbal communication skills

Hybrid

At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.