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Marketing Account Manager Jobs

Company

Virtustant

Address Calgary, Alberta, Canada
Employment type FULL_TIME
Salary
Expires 2024-01-06
Posted at 9 months ago
Job Description

Position: Campaign Manager

Department: Retention & Expansion

Reports To: Head of Retention & Expansion

Position Type: Full Time / Contractor

Salary range: $18 - $20 usd/hourly

Schedule: Full time - 9AM to 6PM EST.Campaign Manager

Position Summary Desired Experience


  • Able to be work US Business Hours (9am-6pm Eastern)
  • Digital Marketing Agency experience preferred
  • Demonstrated knowledge of marketing/sales pipelines and/or customer journey
  • Strong presentation and communication skills
  • Experience working with professional contractor industry preferred
  • Proven ability to build and maintain outcome-based relationships with a variety of customer cohorts
  • 2+ years in an Account Management role
  • Experience managing 40-50+ low to high-touch clients
  • Track record of exceeding portfolio goals for retention and expansion
  • Experience relaying complicated concepts to non-technical people, while maintaining ability to collaborate with highly-technical people


Position Overview

As Campaign Manager, you will be responsible for driving successful outcomes for our clients as they work toward their business goals using our products and services. Each interaction with clients is a buying decision for them. A hunger for exceeding expectations and goals is key for success.

The Client Retention & Expansion team is the melting pot for the entire company. On a daily basis, you’ll be interacting with clients externally, but also with nearly all internal teams to successfully launch and manage client services. This involves crystal clear communication and presentation skills, as well as the ability to effectively balance speed and quality.

The ideal candidate is one who has experience managing aspects of a customer journey, uses empathy to understand situations holistically, and is able to set customer expectations in order to set the foundation for retention and expansion. This position involves taking extreme ownership of customer communication, onboarding, satisfaction, retention, upselling, as well as collecting customer feedback.

Success in this position offers the opportunity to grow into more senior roles that will be developed as we seek to, at least, double the size of our team over the next 18 months. Our team consists of Campaign Managers and Campaign Specialists, who provide both front and back-end support to enable your success with clients.

This role is compensated with a base salary, in addition to performance-based bonuses that are attainable and lucrative .Primary Objectives:


  • Effectively Onboard new Clients, ensuring successful Campaign Launch in the first 30 days.
  • Achieve at least one review, testimonial, or referral for 25% of assigned clients.
  • Increase expansion/up-sell opportunities and conversions by identifying key opportunities to provide value.
  • Reduce assigned client average Time-To-Value (TTV).
  • Meet or exceed client retention goals


Responsibilities:1.-Provide world-class Client Support & Serve as the face of Contractor Independence to our Clients

  • Uphold the highest standards of customer service, including maintaining strict communication standards and response times with Clients.
  • Demonstrate enthusiasm and positivity that inspire excitement from the Client in all interactions.

2.-Conduct Launch Meetings to onboard new clients

  • Liaise with Campaign Specialists to fully onboard new Clients.
  • Review hand-off material from the Sales team in order to prepare for client Launch Meetings.
  • Prepare presentation decks that facilitate the capture of key administrative information as well as set the timeline for a successful launch of the Passive Jobs System.

3.-Manage implementation of our product

  • Collaborate with internal teams and clients to gather any outstanding administrative information necessary for each system component.
  • Escalate obstacles to implementation to relevant teams or management, as necessary.
  • Ensure clients start receiving qualified leads as soon as possible.

4.-Monitor and improve campaign performance

  • Use relevant product result data to identify potential wins, challenges and opportunities for clients. Build action plans to address them.
  • Collaborate with internal teams to resolve any technical issues that could negatively impact results for clients.
  • Campaign Managers review campaign performance on a monthly basis with clients.

5.-Develop customer relationships that maximize retention and expansion opportunities

  • Seek to understand the client’s business and goals from Launch Meeting through to their successful completion of the Passive Jobs System after 12+ months.
  • Leverage rapport to request testimonials, video reviews, and/or feedback on a routine basis.
  • Be proactive in addressing circumstances that could impact campaign performance.
  • Act as a trusted advisor when receiving customer questions or complaints.

6.-Identify opportunities for expansion/upsell

  • Reference success criteria in monthly check-ins to build a foundation for addressing client’s long-term personal and business goals.
  • Close expansion/up-sell opportunities in order to maximize revenue generation for Contractor Independence.
  • Ask probing questions during Launch Meeting to set north star for campaign success.

7.-Advocate for Customer Success across departments

  • Analyze client friction areas and present ideas to improve the Customer Journey.
  • Share customer feedback with the Retention & Expansion Team, Leadership, and other departments.