Manager, Digital Marketing Jobs

Year Round

Why join CMH?

We work hard, we play hard, and we have the best time doing it. Our mission is to guide our staff and guests through life-changing mountain experiences, and our vision is to be recognized as the world leader of guided mountain experiences – by our guests, our employees, our partners, and our communities. We're all drawn to CMH for different reasons, but we stay for the people–both employees and guests–who are brought together by a unique shared passion for skiing, riding, the mountain world, and life in general. CMH is where mountain magic happens!

Things that are important to us:

• Balance our social, fiscal, and environmental responsibilities.
• Safety as a cornerstone.
• Aim for best.
• We work as a team.
• Share our passion – every day.
• Always act with integrity.

Things that are important to you:

• Work with hospitality professionals that take pride in providing a high-end guest experience.
• Working for a company that stands behind its mission, vision, and values.
• Opportunities to heli-hike and heli-ski, as available.
• Enjoy meals created by culinary professionals that incorporate fresh, local ingredients.
• Explore and work at a world-class mountain destination.
• Discounts with brand partners and on CMH merchandise.
• An opportunity to grow and learn in a work environment that promotes feedback and development.
• An inclusive and rewarding company culture where employees are valued and supported.
• The opportunity to build lifelong friendships with staff and guests from around the world.

CMH Heli-Skiing & Summer Adventures is honoured and privileged to operate in the traditional territories of the Ktunaxa, Secwépemc, Syilx, and Stoney Nakoda Nations.

Visit www.cmhheli.com/jobs to learn more.

Position Title: Manager, Digital Marketing

Company Name: CMH Heli-Skiing & Summer Adventures

Reports To: Director, Marketing

Location of Work: Remote hybrid & Banff, Alberta

Job Status: Full-time, Year-Round

FLSA Status: Exempt

Number of Positions: 1

Direct Reports: 0

Indirect Reports: 0

Date of Last Review: June 2023

Desired Start Date: Mid-July 2023

Position Overview

CMH’s Manager, Digital Marketing is a cross-functional role responsible for the management and optimization of paid media campaigns across all marketing channels, as well as measuring and reporting on the effectiveness of paid, earned and owned activities. You pla y a vital role in supporting acquisition and nurturing initiatives for CMH guests and prospects through developing and executing major projects that support lead nurturing, lead scoring, database integrity and targeted marketing campaigns, reporting on campaign ROI, and defining repeatable and actionable processes. You will collaborate with CMH’s Global Sales, Guest Services, Finance and Marketing teams to develop, execute and deploy successful marketing automation programs in support of Demand Generation initiatives.

You will help to drive strategic planning, investment decisions, and budgeting processes, providing tracking, analysis, and insight to produce future successful digital marketing programs. You inspire the evolution of our digital platforms and you work to improve efficiencies whenever possible (e.g. adoption, conversion, etc.).

Essential Duties & Responsibilities

• Assisting in the technical conceptualization of demand creation, nurturing, and future lead scoring program strategies.
• Monitoring and reporting metrics to assess the effectiveness of marketing tactics and programs
• Acting as the CMH representative and liaison for email database strategy & management within the Alterra network.
• Performing standardization, List Cleansing, List Development and Data Management including List Uploads and management, and adherence to Privacy & Compliance regulations for current and prospective guests into our CRM.
• Supporting the ongoing operations of Alterra/CMH Marketing technology systems and platforms
• Assist with the planning and execution of audience based on-page personalization (experience with Adobe Target an asset)
• Managing targeted email lists, customizing landing pages & forms
• Manage CMH’s comprehensive, integrated lead generation engine involving; social media, organic email, events, advertising, programmatic TV, SEO, PPC/SEM, personalization and web analytics and reporting
• Protect and grow the search rank of all CMH web properties by SEO keyword research and targeting, competitor analysis, and continuous on-page optimization.

Minimum Qualifications

• Experience managing projects of varying complexity; time management and project management are critical skills.
• One or more years of marketing automation platform administration experience.
• Strong verbal and written communications and big desire to improve process and efficiencies.
• Post-secondary education in a related field. Ideally Computer Science, Marketing or Business
• Proficiency with email automation software such as Acoustic, Hubspot, Pardot, etc.
• Advanced Microsoft Excel skills, ability to use Visio for technical flow creation and process diagramming.
• Proficient in programming & Data Science/Visualization languages: HTML, CSS, JAVASCRIPT, REGEXP, R, PYTHON, SQL.
• Knowledge of industry best practices.
• Knowledge of business performance measurement models.
• Two or more years of marketing automation program execution and/or system administration of a large scale CRM such as SalesForce, Hubspot, Microsoft Dynamics CE.
• Strong data evaluation skills, with ability to extract and interpret data.

Competencies, Knowledge, Skills, Abilities, And Other Qualities

• Strong strategic, analytical and creative problem solving skills.
• Confidence to interact with all levels of the company in a hub-and-spoke model in which many individuals are remote.
• Quick-thinker with a strong grasp of numbers—ability to develop closed-loop campaign. reporting and analysis including ROI calculations.
• Sees projects through to completion including follow-up on any identified issues.
• Positive and collaborative working style with an ability to build meaningful relationships with key internal and external stakeholders.
• Proficient in Google and Adobe Marketing Clouds.
• Proven ability to maintain professional working relationships with peers.
• Able to communicate in an effective and timely manner over the phone, in-person, and in written communication.
• Able to prioritize tasks efficiently in a complex and fast-paced environment with seasonal workload fluctuations, tight timeframes and changing priorities.
• Demonstrates integrity, discretion, and problem solving.
• Follows established policies and procedures.
• Technical proficiency in Microsoft Office, Dynamics, Looker Studio, Google Data Studio as well as Posit/RStudio
• Support guests in the field program during area visits, as needed.
• Can manage confidential information.
• Direct to Consumer marketing experience, preferably in software and/or technology.
• Trustworthy and self-directed in completing the core functions of the role.
• Has demonstrated exceptional attention-to-detail, with accurate data-entry skills and abilities.
• Loves using the latest and greatest technology to drive best in class B2C marketing efforts.
• Familiarity with Content Management Systems (a big plus but not required).

Working Conditions

• This position will require occasional travel to CMH areas, as well as some travel to industry functions on an occasional basis.
• CMH is committed to developing a rich culture, a diverse workforce, and a healthy work environment in which every employee is treated fairly and respected. Each employee will contribute to the company's success while also having the opportunity to achieve their full potential as individuals.
• Able to lift, carry, or otherwise move and position up to 20 pounds on an occasional basis.
• Manual dexterity to operate a computer and other common office equipment on a constant basis.
• This position is required, at times, to work on evenings, weekends, and holidays based on the needs of the business.
• This position is required to assist with Banff operations rescue bell, as needed.

Other Duties As Assigned

This position description is an overview of the scope of responsibilities for the role described above. With the evolution of CMH, the responsibilities of this position may change as may the details associated with many of the tasks. During these times of change, this position requires the flexibility and willingness to accept new responsibilities and potentially transfer others.

Compensation

A competitive compensation package will be provided based upon qualifications, experience, and skill set. Further details will be discussed in a personal interview.

Benefits and Perks:

• Group Savings Plan eligibility after the 90-day probationary period.
• Opportunities to heli-hike and heli-ski, as available.
• Health and dental benefits after 90-day probationary period.
• CMH is an equal opportunity employer**
• Paid personal/sick and vacation days.