Manager, Digital Marketing Jobs

MANAGER, DIGITAL MARKETING

MARKETING & COMMUNICATIONS

NorQuesters are difference makers and we’re searching for someone who can lead from where they are, starting small and thinking BIG to provide strategic leadership of NorQuest’s marketing, web, and digital teams to strengthen NorQuest’s brand and enhance learner experiences.

Reporting to the Director, Marketing, the Manager, Digital Marketing develops and leads strategic, operational, financial, and personnel initiatives for NorQuest College’s marketing, web, and digital functions of the department. They will act as a strategic advisor to internal stakeholders on everything from best practices for digital strategy, creative and copy for each channel, and target audience strategy, and will provide straregtic direction on the team for campaign set up, execution, tracking, and optimization.

The Manager provides leadership to dynamic teams that support learner acquisition, advance the NorQuest brand, and contribute to learner growth targets included in the college’s strategic plan. The Manager leads the development and implementation of NorQuest’s marketing efforts and online presence to enhance the college’s profile, deliver strategic and operational results, and create intuitive and accessible user experiences for our key audiences through a multitude of channels and tactics.

As a contributing member of NorQuest’s leadership team, the Manager participates in key college initiatives and committees, identifies emerging issues and impacts, and recommends strategies that align with the portfolio business plan and objectives. The Manager must apply strategic insight, demonstrating collaboration with internal and external stakeholders while pushing the boundaries to disrupt traditional marketing approaches, facilitating buy in and exceptional working relationships.

How You'll Make a Difference

• Provides leadership and strategic direction to the team and empowers them to self-direct their work.
• Develops and manages an integrated digital marketing strategy to support NorQuest’s 2030 strategic goals. Develop unit business plans and assist with the coordination of planning for the Marketing & Communications portfolio business and strategic plan based upon analytics along with web and digital best practices.
• Promotes and leads a client-centric internal engagement model, positioning marketing as trusted advisors to other areas of the college.
• Models NorQuest’s values (the Qs) and lives NorQuest’s purpose everyday (being a difference maker).
• Ensures that policies and procedures are developed (as required), implemented and monitored, and that decisions and processes are coordinated and communicated within M&C and to other divisions of the College, and to the Director/VP, M&C.
• Works collaboratively with the Learner Experience portfolio and other areas of the college to create alignment and consistency across the student lifecycle.
• Implements technology, data collection and BI activities, in addition to coordinating market research, to make data-informed decisions for marketing and web and digital strategies.
• Oversees the development and implementation of the annual marketing strategy, assists with budget planning and forecasting, and quarterly reporting for the Marketing division.
• Works with the SEM (strategic enrolment management) entities to grow a target market share in key programming areas of focus.
• Oversee the strategic direction and development of integrated digital marketing campaigns and lead our marketing strategy and promotions across paid, earned, and organic channels.
• Promotes and fosters a creative and inclusive work environment that empowers employees to work to their highest potential and encourages peer-to-peer accountability.
• Fosters effective collaboration within Marketing and Communications in support of divisional and college business plans.

What You Bring

• A completed post-secondary degree in Commerce, Business, Management, Marketing, or related field.
• Experience, in senior leadership roles, implementing strategic and business plans including budgeting, setting performance management goals, and business objectives.
• Experience developing marketing strategies in support of organizational business goals.
• 7+ years in progressively senior marketing leadership roles leading web and digital projects focused on developing solutions for enterprise-level customers.
• A graduate degree in a related field would be considered an asset.
• Agency experience considered an asset.
• Professional development courses and/or completion of an accredited program in project management, IT management, digital marketing, web development, or related disciplines is an asset.
• Proven leadership experience and skills; demonstrated experience working with different levels of leadership to engage and influence positive outcomes.
• Experience managing marketing teams within complex organizations.

What Makes You a Difference Maker

As a difference maker you bring

• Demonstrated strength in thinking globally, delivering results, handling complexities, and dealing with ambiguities.
• Cultural sensitivity and excellent interpersonal and diplomacy skills.
• Excellent oral and written communication skills.
• Demonstrated success as a dynamic leader and mentor at the senior leadership level.
• Creative and innovative problem-solver with a commitment to quality, customer service and accountability.
• A collaborative management style and experience building and sustaining teams and developing strong relationships with internal and external partners.
• Strong analytic, problem-solving, and critical thinking skills.

SALARY $97,007 - $121,230 reflective of what you bring, AKA your education and experience. Plus, immediate access to our great pension and benefit programs.

We offer flexible work options. We strive for balance between a flexible work environment, connectedness to the campus community, and ensuring NorQuesters are set up to succeed in their roles and responsibilities.

COMPETITION NUMBER 2023-4093

CLOSING DATE Wednesday, July 26, 2023 @ 1159 PM MST

APPLY TO BECOME A NORQUESTER If this opportunity delights you and your expertise will shine in this role, we invite you to apply for this position online by uploading your resume and cover letter combined as one document.

PSST Only candidates shortlisted for an interview will be contacted and we’ll make sure to do this within 28 days of the closing date.

Difference Makers. If we were to describe what NorQuest College is, we’d say these two words. We are so fundamentally driven in our mission to make a difference to our students, our community, and to our fellow NorQuesters, that it guides what we do, who we meet, and where we are headed.

So how do we make differences?

• We empower NorQuesters. When it comes to working, it’s up to you to decide where (on campus or from another location) and how you work. NorQuesters are expected to embody our Qs—lead from where you are, be dependable, find ways forward—to name a few, but how you do that is your choice!
• We unlock potential. Whether its newcomers to Canada who want to improve their English, students who want to complete their academic upgrading, learners pursuing post-secondary education, or anyone who wishes to strengthen their skills through professional development, our passion to educate touches people of all levels and all backgrounds.
• We strengthen Alberta. From our graduates who hit the ground running, to our partnerships with government, industry, and business, to our commitment to communities, including a dedicated focus on Indigenous communities, we contribute to our province and make it stronger. We strive to be an employer of choice for First Nations, Métis and Inuit people in Canada by leading, supporting, and being an ally through our work toward decolonization, reconciliation, and Indigenization.

And that’s a snapshot of how we are Difference Makers. But there’s so much more to us and we invite you to explore further!