Ecommerce Marketing Manager Jobs

E-Commerce Marketing Manager

(20-30 hours/week)

The Wild Life Outdoor Adventures creates award winning outdoor-themed adventure kits, gear and educational resources sold across North America to get kids outdoors more often. Founded in 2019, we are a family run, high growth start-up based out of Calgary, AB. You can expect a fun, flexible work environment full of people on a relentless pursuit to be the #1 kids outdoor brand in North America.

We are seeking a skilled and motivated Ecommerce and Marketing Expert to lead and oversee the monthly subscription box part of our business. This position is part-time (for now), requiring 20-30 hours per week, with flexible working arrangements. Most importantly, you are driven and motivated by our purpose: to get more kids outdoors, more often.

Responsibilities:

• Manage META ads campaigns to attract and convert new customers, optimizing ad spend.
• Develop and execute engaging email marketing campaigns to boost subscriber retention and conversions.
• Lead strategic direction for ambassador and affiliate programs, ensuring effective execution.
• Revenue Goal Achievement: Take ownership of revenue targets and implement strategies to achieve and surpass them, with a focus on growing subscription box sales.
• Subscription Box Management: Oversee the end-to-end operations of our subscription box service.
• Utilize your experience with software tools such as Klayvio, ShareASale, META ads, and Canva to streamline marketing efforts and create visually compelling content.
• Utilize extensive Shopify knowledge to enhance user experience and optimize product pages for ecommerce success.
• Budget Management and monthly reporting on set KPIs
• Collaborate with influencers, ambassadors, and affiliates to expand the customer base.
• Maintain and optimize directory listings for increased visibility of the subscription box service.

Requirements

• Self-Motivated: A proactive and self-driven individual who can take ownership of tasks and drive initiatives independently.
• Analytical Mindset: Ability to analyze marketing performance data and derive insights to inform decision-making and optimize campaigns.
• Education or training in Marketing/Communications/Business or relevant field
• A genuine interest in the outdoors, getting kids outside, education and nature-related products will be a plus.
• Excellent communication skills, proven ability to work independently and see projects through ideation to execution (and a willingness to try new things)
• In-depth understanding of digital marketing strategies, including email marketing, online advertising, and influencer marketing.
• A creative energy that will bring new ideas to the table
• A minimum of 2 years of experience in ecommerce and marketing roles, with a demonstrated track record of success in managing subscription based services and achieving revenue goals.
• Extensive knowledge and hands-on experience with Shopify platform and its various features.

Details:

• 20-30 hours a week
• Office Presence: Be available to work in our Calgary, AB office for two days a week to collaborate with the team and participate in in-person meetings.
• Remote Work: Work remotely for the remaining two days a week, utilizing monday.com for team communication and project management.
• Start date: September 1st
• $25-30/hour, with additional quarterly bonus incentives tied to the achievement of revenue targets and marketing performance metrics (that we will set together)

Wild Life Outdoor Adventures is committed to fostering a collaborative and inclusive work environment for all peoples, we're committed to providing opportunities for personal growth and professional development.

To apply, please submit your resume, cover letter, and any relevant portfolio or project examples showcasing your expertise to [email protected] Please include "Ecommerce and Marketing Expert Application" in the subject line.