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Digital Marketing Manager Jobs
Company | Blackline Safety |
Address | Calgary, Alberta, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-09-23 |
Posted at | 8 months ago |
A key member of the Marketing team, the Digital Marketing Manager is a revenue-centric marketer who will plan, implement and monitor campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, online advertising, project management and communications.
- Responsible for monitoring and actioning website update requests
- Develop and maintain the Blackline website, blog and other online platforms
- Evaluate important metrics that affect our website traffic and target audience
- Provide feedback on web copy and design to ensure it is optimal for the visitor's experience, with a continuous search for improvement
- Review social media metrics and provide recommendations on which content to boost, repost
- Develop and monitor campaign budgets
- Prepare accurate reports on our marketing campaigns’ overall performance
- Perform ongoing paid keyword discovery, expansion and optimization
- Identify the latest trends and technologies affecting digital marketing initiatives
- Manage and oversee all aspects of digital campaigns including database marketing and display advertising campaigns
- Track, report and analyze website analytics and PPC initiatives and campaigns
- Work with the wider marketing team to develop new and innovative growth strategies and execute digital campaigns as project manager
- Evaluate web visitor flow and adjust as needed to increase engagement / decrease bounce rates
- Guide the conception, execution and delivery of brand and demand generation programs through our website and digital initiatives
- Act as liaison with digital marketing agency to develop content and direction to improve campaign results
- Provide recommendations/guidelines for optimizing content and landing pages for paid search engine marketing and other campaigns
- SEO and SEM keyword definition and optimization to identify gaps and new opportunities, preparing and executing on-page optimization strategies
- Strong fluency in display ads management – LinkedIn and Facebook ads
- Experience with mapping an implementing end-to-end digital marketing campaigns
- A marketing portfolio of produced work
- Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
- Proficiency with marketing automation systems and CRM (preferably HubSpot)
- Minimum 5-7 years of full-time marketing experience in a digital marketing position
- Experience within a subscription product preferred
- Strong fluency in search marketing tactics – SEO and search ads
- Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
- BA/BS in Business, Marketing, or a related field
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