Brand Manager - White Spirits

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
As a Brand Manager (BM) supporting the white spirits portfolio, you will drive the brand’s strategy by increasing brand awareness and driving profitable brand growth through the insights of the consumer. This role will manage brand initiatives, integrated communication planning, program activation, consumer insights and lead the brand’s P&L. This is an ideal role for someone who thrives in an environment that embraces change where they can collaborate, create and champion their own ideas!
Responsibilities
Marketing Strategy
Lead annual integrated marketing and communication planning, serve as brand owner to ensure consistent brand strategy across all marketing touchpoints. Understand the consumer and translate the intelligence into a brand strategy and execution plan. Develop media strategy recommendations while optimizing ROI.
Brand Plan Execution
Coordinate the cross functional team in the execution of defined Marketing Plans through 360° activation, implementing ATL activities and in collaboration with subject matter experts (Digital Marketing Manager, Associate Brand Manager, Innovation) and below-the-line activities in collaboration with Sales and Channel & Customer Marketing Department.
Brand Diagnosis and Assessment
Oversees the brand profitability and performance by province, suggesting corrective strategies when needed and working hand in hand with Sales, Channel & Customer Marketing and FP&A Departments.
Financial Planning
Proactively manage and analyze the brand’s P&L including consumer insights, competitive and category trends. Manage marketing budgets ensuring efficiencies in the annual plan.
Product/Program Development and Execution
Lead consumer activation plan across advertising, digital and social media, public relations, special events and sponsorships. Lead external agencies and creative partners to develop locally relevant assets and best in class deployment of global hero and collateral assets across digital and traditional channels.
Requirements

• Creative thinker who can champion the brand and bring it to life
• 5 + years in brand building or management preferred
• Strong analytical skills, problem solving and financial/business understanding
• Strong understanding of marketing strategy and ability to develop marketing tactics that deliver on brand objectives
• Strong ability to effectively present and communicate to leadership and cross functional teams
• Demonstrated passion for the luxury goods industry
• Highly proficient in PowerPoint, Word, Excel, Data Analysis, Syndicated Research
• Strong consumer insight and judgment
• Able to build collaborative relationships, influence and work cross functionally and with different cultures.
• Thrives in an environment that is fast paced and able to adapt to changing situations
• BA/BS required
• Ability to travel

Our commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency