Team Lead, Communications & Brand

WHY TRIMAC?

Are you a highly motivated self-starter who continually looks for new opportunities and initiatives to drive change across the organization? Are you looking for a creative, challenging job that contributes to your community's way of life in a stable industry? Are you highly collaborative and believe that the best results are achieved through strong relationships and partnerships? Trimac is a North American company with over 75 years of history that is geared to embrace a changing, technology-driven future and we're looking for candidates who want to join us on our journey!

THE ROLE

The Communications & Brand Team Lead plays a critical role in leading the marketing and communications efforts for Trimac. This position requires strong leadership skills and a deep understanding of marketing strategies, brand development, and effective communication techniques.

Reporting to the Director, Culture & Communications, the Communications & Brand Team Lead will oversee a team and collaborate with various stakeholders to ensure the company's brand identity is effectively communicated both internally and externally.

WHO YOU ARE

• Proficiency in the Microsoft Office Suite, including SharePoint.
• Knowledge of WordPress/HTML is considered an asset.
• Experience with Google Analytics and Google AdWords is considered an asset.
• Strong leadership skills with the ability to inspire and guide a team.
• Strong verbal and written communication skills, including copywriting and proofreading abilities.
• Proficiency in utilizing social media channels and analytics tools for effective marketing campaigns.
• Excellent listening skills and the ability to understand and address stakeholders' needs.
• Highly creative, organized, and capable of working both independently and collaboratively.
• Advanced skills in Adobe Photoshop, InDesign, Illustrator, and Premiere Pro.
• Excellent planning, time management, and decision-making skills.
• Experience in video editing and creation, including filming, editing, and post-production.
• Knowledge of the transportation industry is considered an asset.
• Ability to multitask in a fast-paced environment and consistently meet deadlines.
• Thorough understanding of brand strategy and development.
• In-depth knowledge of content marketing principles and practices.

A DAY IN THE LIFE

• Lead and manage a team of marketing and communications professionals, providing guidance, mentorship, and support in executing marketing initiatives.
• Collect information and create engaging content for a weekly newsletter.
• Execute Trimacs' marketing and communications strategy to enhance the company's brand identity and visibility.
• Plan and coordinate employee and hiring events, working closely with the HR team to ensure successful execution.
• Monitor social media channels, manage social media content and campaigns, and analyze social media metrics for continuous improvement.
• Oversee the development and implementation of marketing campaigns, including digital advertising, social media, content marketing, and SEO strategies.
• Create and publish engaging content for various platforms and mediums, such as press releases, website content, newsletters, speeches, ad copy, and case studies.
• Collaborate with cross-functional teams, including Human Resources, to align marketing and communications efforts with the company's overall objectives.
• Create and edit engaging video content for various platforms, including filming, editing, and post-production.
• Build strong relationships with internal stakeholders at all levels, working collaboratively to deliver effective communication strategies.
• Conduct market research and analyze industry trends to identify opportunities for growth and differentiation.
• Manage the production of marketing materials, including graphic design (print and digital), ensuring they align with the brand guidelines and messaging.
• Manage the company's website and intranet, ensuring up-to-date and relevant content.

REQUIREMENTS

• Minimum of 3-5 years of experience in marketing and communications roles, with at least 1-2 years in a managerial capacity.
• Completion of post-secondary education in Communications, Marketing, or a related field.

TRIMAC SAFETY COMMITMENT

• We have the courage to intervene
• We make Safety a part of every decision.
• We make Safety personal.

Trimac Transportation is an equal opportunity employer that is committed to employment equity. We value a diverse workforce and are committed to hiring practices that are fair and equitable.