Agency Development Lead - Canada

Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.
LinkedIn is the world’s largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging and that what matters most in a candidate is having the skills needed to succeed.
LinkedIn Marketing Solutions (LMS) is a business that enables marketers to connect with the world’s professionals. The [North American] Agency & Education team is responsible for equipping agencies with the marketing product, capability, and insight to enrich their value propositions and accelerate their clients' growth.
As an Agency Lead, you will become a trusted advisor for your agency mid to C-level customers through understanding of their business needs and objectives to drive impact. This role is responsible for increasing revenue and expanding the depth of our partnership with the ‘Big 6’ holding companies or large independent agencies by building relationships with key agency stakeholders, transforming how we collaborate & integrate, evangelizing the LinkedIn product suite, and educating agency teams on how best to utilize our marketing platform.
Responsibilities:

• Serve as internal voice of the agency customer to help formulate product and shape marketing roadmaps
• Assess and understand the agency landscape; develop strong relationships and be responsible for engagement planning in support of a growth agenda
• Evangelize new products and technologies to agency stakeholders to increase penetration and expand product adoption to catalyze agency growth potential.
• Co-create programs and initiatives that bolster an agency’s value proposition to improve client business outcomes.
• Own and execute an agency training and education strategy to enable competence and expertise which will help enable agency advocacy and increased use of platform.
• Advise and execute on LinkedIn’s agency go-to-market strategy with the objective of maximizing long-term revenue for our Marketing Solutions business
• Consult with Agencies to help them leverage LinkedIn to grow their clients’ businesses
• Support LinkedIn Marketing Solutions leadership and Regional / Global Teams to build, test, deploy and then refine a scalable operating model for maximizing growth through the agency channel
• Design & implement partnership agreements that incentivize growth behaviors (ad spend, experimentation, platform competence).
• Collaborate with sales and appropriate cross functional partners, including marketing, to ensure a coordinated approach to growing agency business.
• Work collaboratively with all levels across the agency community (from CXO to execution) to build mutually beneficial ways of partnering to accelerate client adoption of LinkedIn’s platform and products

Qualifications
Basic Qualifications:

• Experience managing internal and external relationships
• 7+ years Marketing / Agency / Advertising experience

Preferred Qualifications:

• Proven track record of delivering results and generating growth
• A deep understanding of the Big 6’ HoldCos and Mid to Large Indies and agency landscape
• Strong digital advertising and social media experience
• Demonstrated expertise in cultivating relationships with senior decision-makers and working across teams within complex organizations to achieve objectives
• Exhibits a high level of competency in oral and written communication skills

Suggested Skills:

• Advertising
• Marketing
• Relationship Management

Additional Information
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.