Marketing Manager - Canada

Position Name: Marketing Manager

Permanent/Full time

Location: Winnipeg/Hybrid

About Civica:

We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local government to central [federal] government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.

Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration.

As a company, we’re passionate about what we do and the citizens we help to serve. If you too would like to help champion the use of technology in public services, to improve outcomes for citizens and public sector organisations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve growth in your career whilst making a real difference to people and communities.

Requirements

About the Role:

This is a newly created role requiring an experienced strategic marketing leader to join our growing business during an exciting period of transformation. We’re seeking an inspirational and commercially focused marketer to join our Canadian marketing team to provide strategic marketing leadership for an expanding area of our business.

Key Responsibilities/Requirements:

• Work with marketing services team in India to fulfil tactic requests around design, digital and email marketing
• Worth the Product Marketing teams to understand the VPs, use these to inform operational marketing strategy
• Measure & report on the effectiveness of marketing programmes on an intensive weekly basis, flexing plan as needed to reach targets
• Potential line management & mentoring
• Work with counterparts in North America, Australia and UK to drive collaboration and reach global marketing goals
• Act as a marketing business partner for the region, managing stakeholders to demonstrate the value of marketing to the business
• Work with Sales Enablement teams to ensure effectiveness of sales performance against marketing generated leads
• Represent marketing on regional SLT
• This will require phasing and forecasting of tactics & budget

Desired Skills:

• Excellent planner and able to prioritise
• Excellent stakeholder management
• Knowledge/experience of marketing to the Canadian healthcare marketing a distinct advantage
• 8+ years strategic B2B marketing experience
• Experience in B2B software or service marketing an advantage
• Budget management & financial planning
• Analytical & methodical
• Numerate & commercially astute
• Experience with SalesForce, Eloqua, Optimizely, DemandBase an advantage

Benefits

Benefits | Life at Civica: Life at Civica is fun and flexible. We have the following benefits that make us – one of the top employers of choice and a great place to work.

Civica Foundation | Giving Culture: We encourage our people to take advantage of our Days of Difference initiative that makes a lasting impact in the community through goodness and charity.

Civica Culture | Work life balance and Blended working: Flexible working, less commuting and more time with friends and family gives a perfect work life balance to our people.

Learning and Development | Growth Opportunities: Civica has a unique 70:20:10 learning model, which supports your learning demands in an interesting, challenging & fun way!

Benefits

• Tenure Milestone Recognition: We value and recognise the years of service of our people
• Employee Wellbeing: Being a people-first company, we have integrated health and wellbeing benefits for our members and their family. We have a team of Mental Health Champions working hard to change the stigma around Mental Health. We routinely run awareness workshops to ensure our colleagues better understand how Mental Health can impact your day-to-day life
• Generous Leave Policy: Civica allows you to take time off from work with generous leave benefits
• Employee-led Affinity Groups: Civica has different affinity groups in place, where people can share experiences and put forward their ideas, suggestions and recommendations to make Civica an even more inclusive organisation for everyone. Our groups are for anyone who wants to support and ally with that community
• Rewards and Recognition: We recognise and appreciate our colleagues for their contribution by monetary/non-monetary recognitions and rewards
• Days-of-Difference: Every year Civica colleagues are encouraged to use up to three days of fully paid leave, to volunteer at a charity of their choice

Civica Accolades:

• Societal Impact: Our solutions impact positive societal change, supporting local Authorities, Schools, Police forces, the NHS and numerous Central Government offices
• Great Place to Work: We are dedicated to create an outstanding employee experience
• Top rated employer – Glassdoor: Our average length of service is 9 years
• ‘Investors in People’ – Gold: We prioritise the development of our colleagues to match their ambition
• Financial Times - Diversity Leader 2023: We’re committed to maintaining an inclusive and supportive culture

Civica is a Diversity Leader, ranked as one of the top European companies for workplace diversity and equality - Financial Times 2023.

Civica is committed to building and maintaining an inclusive and supportive culture where diversity thrives, and all of our people excel. We believe that diversity stimulates innovation, enables us to deliver better outcomes for people and communities, supports the growth of our people, and delivers great results for our customers. Civica recruit, promote and reward our people based on their contribution, regardless of gender, race, disability, religion/belief, nationality, ethnicity, sexual orientation, age or marital status.