Sr. Analyst, Marketing Execution, Plk Canada

About Restaurant Brands International

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with more than $35 billion in annual system-wide sales and over 28,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI working towards its goal of improving sustainable outcomes related to its food, the planet, and people and communities.

Position Title: Sr. Analyst, Marketing Execution & Communications, PLK Canada

Function: Marketing

Supervisor Title: Director, Marketing, PLK Canada

Location: Toronto, ON

Our Opportunity

Restaurant Brands International is looking for a Sr. Analyst, Marketing Execution & Communications to join our marketing team. This is an exciting opportunity to join the Popeyes Canada team in a role that supports the core business, with an aim to share the best PLK has to offer with Canadians.

The Sr. Analyst, Marketing Execution & Communications will be responsible for partnering with internal stakeholders and external creative and media agencies in the development and execution of fully integrated marketing plans. Candidate should have a deep understanding of marketing tactics and advertising that drives topline sales, traffic, brand love, awareness, consideration, and conversation in a restaurant level.

Bringing a combination of solid project management fundamentals, exceptional attention to detail, time management skills, communication skills, and the ability to collaboratively work cross-functionally on multiple projects at once is critical to this role’s success.

Roles & Responsibilities

• Responsible for working with Director on development of creative, evaluating through a strategic lens and providing clear feedback
• Communicate pricing strategies to franchisees
• Works with creative agencies to review, provide detailed feedback, and approve assets for local campaigns
• Manages required day-to-day tasks, including project tracker and timeline management, meeting coordination, legal and key stakeholder approvals, and maintaining centralized asset repository
• Act as the point of contact for select vendors to resolve issues impacting restaurant owners back of house systems
• Determine pricing & offers for national print coupon drops and working with external agencies on the creative
• Manage, protect and champion the brand positioning, voice, identity and promise
• Has an understanding of the QSR media landscape and levers, and will work closely with creative and media agencies to optimize
• Support the development of annual marketing plans and budgets against defined acquisition KPIs
• Drives campaign optimization of in market media to ensure that marketing communications is driving maximum results
• Craft and edit content for franchisee communication channels (such as franchisee meetings, weekly newsletters, webcasts, etc.)
• Prepare and communicate to franchisees the point-of-purchase marketing strategy related to the launch of limited time menu offers
• Supports creative development of marketing communications programs, managing day-to-day execution of tactics across paid and owned channels that includes briefing, clear feedback, approvals, timeline management and budget tracking
• Partners with the larger marketing team, and cross functional internal teams to understand communication objectives, timelines and creative framework
• Develop pricing strategy for limited time offers using QSR knowledge, supply chain factors, as well as overall brand strategy

Required Skills

• Bachelor’s degree in Business, Marketing, Public Relations or related field
• Demonstrate meticulous follow-through and the ability to manage multiple projects simultaneously
• Strong time management and communication skills
• Highly organized with an ability to work in a fast-paced and deadline-driven environment
• 2-3+ years of progressive brand marketing experience, ideally in QSR, agency or a related field
• Experience marketing products in an innovative digital space
• Ability to thrive and succeed in a fast-paced environment
• Ability to prioritize and deliver multiple tasks and projects effectively within a defined timeline
• Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include internal partners, agencies, vendors and internal teams
• Has strong attention-to-detail, advanced written and verbal communication skills, strong copy-editing and ability to judge creative and articulate constructive feedback to both internal and external partners in service of the creative vision
• Strong teamwork and interpersonal skills

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

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