Pr And Events Coordinator

Dermalogica is proud to announce that we have been certified as aGreat Place to Work®after a thorough, independent analysis conducted by Great Place to Work Institute® Canada. This certification is based on direct feedback from employees, provided as part of an extensive and anonymous survey about their workplace experience

Dermalogica is seeking a PR Coordinator

Dermalogica is looking for a passionate, resourceful and creative PR Coordinator to join our Canadian Marketing team.This individual is responsible for supporting all PR and influencer marketing strategies, events and activations across our B2C and B2B channels.

This position reports into the PR and Events Manager but is cross-functional, collaborating with the Marketing, Education, Sales and Operations teams.

Key Responsibilities:

PUBLIC RELATIONS AND INFLUENCER MARKETING:

• Manage corporate communications calendar for LinkedIn
• Assist with managing timelines, mailer lists and execution of mailers for various product launches and ongoing programs
• Support PR team as directed by carrying out administrative tasks and assignments in a timely manner
• Support the Canadian trade Make-up Artist program and Professional Skin Therapist seeding programs
• Spearheads brand purpose and value initiatives
• Manage product send-outs for influencer and media partners as well as support with large-scale seeding programs
• Lead the product ordering for influencers and media partners
• Support PR Manager and agency team with daily PR functions: New product launches, events, press functions, product requests, social media initiatives, etc.
• Support public relations strategy to enhance brand image, awareness and desire, ultimately driving conversion to sales through digital content
• Keep on top of the latest digital social innovations, trends, launches and up-and-coming influencers
• Identify, and create meaningful relationships with a broad spectrum of media and influencers across traditional and social channels (Instagram, TikTok, YouTube, etc.)
• Assist with the tracking and scheduling of media and influencer treatments in Toronto, Vancouver and Montreal locations as required
• Lead the monitoring of influencer content including conducting Tribe Dynamic checks and campaign set-up

EVENTS AND ACTIVATIONS:

• B2B: Trade shows, innovation events, etc.
• Source and manage external support as needed (catering, photography, DJ’s, etc.)
• Support withtimely and detailed post-mortems highlighting successes, learnings and opportunities to leverage for future activations
• Collect, process and contribute to event summaries and photos
• Responsible for securing quotes and working alongside the PR and Events Manager to ensure all programs are operating within budget
• Responsible for event support across professional and consumer channels:
• B2C: Flagships, Sephora, masterclasses, sponsorships, live shopping, etc.

Qualifications:

• Strong attention to detail, excellent time management and organization skills with the ability to meet deadlines
• Possess a “can do” attitude
• Previous experience with influencer management software including Grin and Tribe
• Creative outlook, passion and enthusiasm for events and influencer relations
• Exceptional verbal and written English communication and presentation skills; French bilingual a plus but not essential
• Experience working with Canadian beauty/lifestyle influencers on earned and paid programs
• Demonstrate a strong team mentality and ability to work well with others
• Knowledge of the professional beauty industry and B2B/B2C model is an asset
• A strategic thinker with a strong business acumen
• Existing knowledge of the Canadian media landscape
• BA degree or post-secondary education in PR, Communications and/or Events
• 1-3+ years of working experience as a PR and Events Coordinator in consumer packaged goods industry, preferably for a professional beauty/skin brand
• Self-motivated personality that embraces change, challenge and organization
• Above average proficiency in Word, Excel, Outlook and PowerPoint
• Live in the GTA
• Comfortable working with numbers and analyzing ROI

Working conditions:Additional hours working evenings and weekends as business needs dictate. Ability to lift up to 20lbs.

We offer the following perks & benefits:Hybrid office work schedule at 60% in office, extensive wellness benefits on day one, a 5% Matching RSP Program starting day one, parental leave subsidy benefits, subsidized gym membership, monthly product allocation, product and treatment discounts at our Flagship store locations and access to product launches and company social events!

We thank all candidates for applying but only those that are qualified will be contacted. No agencies. Dermalogica is an equal opportunity employer. It prohibits discrimination based on age, ethnicity, disability, national origin, race, religion, gender, family status, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. Dermalogica is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interview process please let us know.

About us

Dermalogica continues to dominate the professional skin care industry with distribution in over 90 countries. Known worldwide as the premiere Skin Therapist’s choice for offering the most respected professional skin care line, we are also recognized for our renowned postgraduate education.

Our entrepreneurial spirit, hands-on environment and fast-paced culture encourages employees to be their best, bringing innovative solutions to reach the skin care professional and consumer. We are highly energetic, passionate, and results oriented. You will find that Dermalogica is a very special place, with tremendous opportunities ahead for us, all building upon a record of achievement.

In 2015 Dermalogica was acquired by Unilever, one of the world’s largest and most successful consumer goods companies. Whilst Dermalogica continues to operate as a stand-alone entrepreneurial business, we now have an enviable access to cutting edge capabilities and resources to help us win in our markets.

The challenge is to build on the legacy of our brand, our experienced team and our industry leading education to deliver profitable growth. One of the key elements for our success, and critical for our growth, is bringing