Media Strategy Lead (Revenue)

Company Overview

The Globe and Mail is a national icon and Canada’s most recognized media brand.

We’re also an international award winner for data visualization, design, and creative storytelling. A digital innovator with a global client list for our in-house AI-powered optimization, prediction and automation platform. And a place where Canadians come for the best journalism in the country.

We aim to reflect Canada in the stories we tell and in our workforce. The Globe is a proud partner of Pride At Work, Canadian Centre for Diversity and Inclusion, and a signatory of the BlackNorth Initiative. We understand our staff have lives outside of the office and offer flexible work arrangements and support programs. We also provide training and mentorships to staff to ensure you’re able to grow and challenge yourself and your abilities.

No matter what your role at The Globe, you’ll be part of an organization dedicated to making a difference to Canada.

Position Summary

This role will be responsible for leading the proposal development of bespoke partnership solutions as well as custom content product strategy, including performance insights, media mix, best practices, proposal development and campaign oversight. The Media Strategy Lead will also be responsible for supporting proactive opportunities for client partners.

Key Accountabilities

Content Solutions

• Collecting and sharing campaign results with the sales floor to determine best practices.
• Lead the proposal development for all bespoke partnership solutions for the national sales team that fall outside of standardized package pricing.
• Manage internal transition of sold program into execution with all internal stakeholder teams. This includes downloading on all the campaign elements (internal kickoff call), providing mid-campaign optimization recommendations as necessary, identifying upsell opportunities, and revising the media strategy.
• Providing insights on campaign performance in the post-campaign report, which can be used to create repeat business opportunities.
• Supporting sales in identifying and creating proactive opportunities for client partnerships.

Product Strategy– Content

• Ongoing tracking of campaign metrics to establish benchmarks, best practices, and case studies.
• Crafting packages (optimizing existing and introducing new content and driver formats)
• Packaging pro-active custom content opportunities identified by the category team and content studio.
• Support the development of product strategy, pricing, and distribution model for The Globe’s various custom content products.

Responsibilities

• Supporting the development of the product strategy, pricing, and distribution model for The Globe’s various content solutions, with support from the Content Studio, revenue management and product team.
• Developing benchmarks and case studies for custom content solutions, to support custom content sales and educate internal stakeholders.
• Creating proactive content packages/opportunities, in collaboration with the content studio and category managers.
• Ownership of bespoke partnership strategy, including collaborating with the program management, ad ops, creative, and content teams to evaluate the feasibility, inventory, and costs, as well as working closely with revenue management on pricing and program profitability.
• Oversight on content campaign performance, including optimization recommendations, insights and opportunities that deliver on client KPIs at the mid and post-campaign period.
• Proposal development and pre-sales project management on custom content and large-scale partnership opportunities that leverage the Globe’s full suite of products and opportunities.

Qualifications

• A deep understanding and passion for branded content, digital marketing, and social media trends
• A deep understanding of media planning and buying, and selecting appropriate tactics that deliver on campaign KPIs
• Experience in collaborating with various teams and skills sets
• Strong understanding of how to translate the business objectives of advertisers into custom solutions that can be provided by The Globe and Mail
• Minimum 5+ years of experience within an agency, publisher, or marketing role

Why Choose The Globe

The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities. The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.

As Canada’s most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

We Offer

• Annual wellness subsidy
• Competitive compensation to ensure we hire, retain and reward team members
• Generous vacation and flexible work arrangements
• Education assistance for external training courses
• Free digital subscription to globeandmail.com and 40% off other Globe products
• Employee and family assistance program
• Home office reimbursement program
• Competitive health and dental benefits
• Defined benefit pension plan
• On-site chiropractor and registered massage therapist
• Hybrid work environment that promotes work-life balance
• Parental leave top-up

Supporting Your Growth

• We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
• We support continuing education and provide both internal and external opportunities for training and development.
• There are lateral and upward advancement opportunities for rewarding and developing careers.
• We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.

Vaccination Policy

All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval. If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.