Associate Director, Media Planning & Strategy

Our client, a fast growing performance marketing agency, is seeking an Associate Director of Media Planning and Strategy to lead their rapidly expanding agency and contribute to the success of client campaigns and programs.

As the Associate Director of Media Planning and Strategy, you will be responsible for providing strategic guidance to clients, ensuring all deliverables are executed with excellence and delivered on time. You will represent the media planning team in client-facing communications, including briefings, status updates, and presentations, while actively leading the development of media plans with support from a talented team of junior members. Your expertise in Meta Ads and Google Ads will be crucial in making data-driven recommendations and deriving actionable insights for optimal campaign performance.

Setting a new standard in the Canadian advertising industry by fostering a culture and company mandate that is anchored on accountability, transparency, and employee empowerment, our client is filling a void in the advertising and performance marketing space by putting clients first and delivering value driven performance marketing programs.

As an agency that empowers their people, the right candidate possesses an entrepreneurial spirit, is a proactive self starter, and solutions driven. Our client leans on their instilled principles and are looking for candidates that share those principles.

Having recently been recognized by the Globe & Mail's on their list of Canada's Top Growing companies, our client is experiencing rapid business growth and is in the process of making key strategic hires to support that growth. This is an incredible opportunity for a Media Planner in the beginning stages of their career, be part of a first class team and grow alongside this innovative agency.

We are seeking an individual who is highly organized, passionate, and energized to bring their A-game to both internal and external interactions. With at least 4 years of experience in media planning and buying, you are ready to take the next step in your career and join a company where your contributions are valued, and you can witness the direct impact of your work. This is an opportunity to join a fast-growing agency and build a long-term career as the company continues its exciting trajectory of success.

ROLE RESPONSIBILITIES:

• Generating & communicating key program insights and actions directly to clients
• Overseeing day to day work, monitoring team metrics and identifying areas for individual growth and development. Able to handle scheduling and resourcing.
• Overseeing end-to-end execution and ensure a high level of accuracy and rigour when working with partners
• Providing guidance and prioritize day-to-day task for junior team members
• Representing the media planning team on client-facing communications including briefings, statuses, deliverables, and presentations.
• Providing strategic guidance of your clients and ensuring all deliverables are executed on-time and at a high level of quality.
• Leading the development of media plans with support from junior team members, forecasting results from media plans, and providing POV’s when needed.
• Proactively analyze performance and collaborate across department to optimize plans, to achieve client KPI’s
• Leading and managing the media planning component of key client relationships and ultimately responsible for proactively making media recommendations on an ongoing basis to hit client KPI’s.

WHAT YOU BRING:

• Someone who is highly organized and can bring a high level of passion and energy to their internal and external dealings.
• Are you good at interpreting data and deriving insights based on your analysis?
• Someone who has spent 4+ years in media planning and buying, and is ready to move someplace where they are valued, have better work/life balance and can see the impact of their work.
• Do you have working knowledge in Meta Ads and Google Ads?
• Someone who is ready to lay down roots at one organization and build their career as the company grows.

BENEFITS:

• Strong engagement and DEI within the organization. A team that is energetic, highly motivated, and inclusive.
• Permanent flexible hybrid-working model that allows for better work/life balance and control over your time.
• Top 1% benefit program of similar sized agencies including strong mental health coverage, major dental, annual health spending allowance, and more.
• Two great offices in Toronto and Ottawa with access to free coffee, snacks, and wellness rooms with massage chairs and treadmill desks.
• Be part of an award-winning, Globe & Mail Top Growing Company.
• Clear career levels and career review processes that were developed by a modern, industry-leading HR consulting firm.
• Competitive compensation bands that are part of a strong total compensation package.