Marketing Officer Team Lead - Temporary Assignment/Appendix D

Please Note: If you are a current Algonquin College employee, apply to this job via the Workday application.
Department
College Marketing (Alanna McDonell)
Position Type
Full-Time Support
Salary Range
$36.19-$41.94-Hourly
Scheduled Weekly Hours
36.25
Anticipated Start Date
June 12, 2023
Length Of Contract
1 Year
Posting Information
This job posting is now accepting applications from all qualified individuals.
Posting Closing Date
May 11, 2023
Please note: jobs are posted until 12:01 am on the job closing date.

This position reports to the Director, Marketing and Recruitment or designate, and is responsible for translating marketing objectives into strategies and tactics, development of promotional and advertising plans, rate negotiations, implementation and post production review of collateral undertaken by the Marketing Officer Team developed for the College Community to promote the College to the outside world. The incumbent focuses on the College’s lead generation/conversion programs and measures the programs’ success by student enrolment.
Duties And Responsibilities

• Responsible for maintaining statistical data for the team tracking conversion and the effectiveness of marketing programs through lead generation, lead qualification and College enrolment data.
• Provide expert guidance and support to the Marketing Officer Team identifying the marketing needs of stakeholders and ensuring alignment with the College’s overarching strategic plan and strategic enrolment objectives. 
• Develop and maintain strong relationships with College stakeholders, clients and vendors and ensures that established best practices, branding guidelines and AODA compliance are deployed to provide exceptional project management and service.
• Assist in the annual and long term planning for the department identifying strategies to further enhance our marketing delivery.
• Monitor, select and apply best practices ensuring the College marketing strategies are evolving to meet the needs of our various audiences with changing demographics. 
• Draft marketing programs to meet the operational and strategic marketing budget lines, adjusting as required to respond to campaign results.
• Prepare and deliver informal and formal presentations to own team, department, committees within the College, and business partners.
• Contribute to the development of more junior members of the team and to ensure assigned team deliverables are completed to a satisfactory level. 

Required Qualifications

• Demonstrated ability to multi-task and simultaneously co-ordinate a variety of unrelated activities.
• Experience using campaign tracking and measurement tools to monitor  and enhance campaigns.
• This position is paid at Payband I
• Hands on leadership expertise in relationship management and project management.
• Three (3) Year Diploma/Degree in Advertising or Marketing.
• Demonstrated budget management and project management expertise.
• In-depth knowledge of web, digital and print production and graphic design best practices.
• Strong client service skills are required for interacting with a diverse College population.
• Experience working with committees and stakeholders representing a team or business unit.
• Ability to work with others in a team environment is essential to the success of this position;
• Minimum of five (5) years experience of the following:
• Vacancy is for P01463
• Experience in assigning and coordinating the work of others.
• Extensive experience in results-driven marketing and communications – in an academic environment or elsewhere.

This position is eligible for hybrid work in conjunction with the College's Flexible Work Arrangement. https://www.algonquincollege.com/policies/hr26/ (subject to change).
Algonquin College values diversity and is an equal opportunity employer. We offer an inclusive work environment and encourage applications from all qualified individuals. If you require accommodation during the recruitment process please contact the Human Resources department at [email protected]. While we thank all those who apply, only those to be interviewed will be contacted.