Director Of Sales - B2B - Retail Channels And Distributors

At StickerYou we believe that expression is a fundamental need and that there is a universal love for stickers. Stickers bring joy to people across a wide range of demographics and age groups and are a leading form of social expression. Our domestically made quality makes us the ‘Mercedes' of stickers, and the wide range of designs we offer is curated via our platform’s relationships with hundreds of popular designers and licensees. They can be an impulse buy or a product that can be customized for different channels, and have proven to sell very well at a diverse range of retail customers.

We’ve cultivated a high-performing sell-through line of sticker merchandise that reflects trends identified by our market research and proprietary pop-up stores. This has enabled us to become an important wholesale partner to retail chains. In a rapidly changing and highly competitive retail environment our clients benefit from the unique competitive advantage of our products that helps them attract new customer revenue.

To make the most of this opportunity for growth for us we’re hiring a Director Canadian Retail Channel Sales.

This role will appeal to someone looking for a player/coach role who is looking to add another victory to their track record of success in the discretionary CPG domain who has a passion for developing new direct accounts and distributor relationships with “brick and mortar” retailers across Canada.

As the Canadian sales champion for this fast-growing channel for our popular sticker lines we’re looking for a "hunter" with the following experience who is looking for an opportunity to apply their skills and experience in a largely untapped market.

Experience

• You have demonstrated General Manager level attributes in past roles. Our complementary ecommerce business already has a highly skilled team in logistics, design, marketing and production to support you. That said, we know there are many aspects of the supply chain and merchandise logistics that are unique to retail channel sales. You will need to leverage that experience to ensure we have the people and the processes to deliver on the sales opportunities you are bringing in but not just be looking to inherit or hire a team that will do all the heavy lifting for you. (Must have)
• As we expand our offerings and develop new markets we envision that our product line will include unique product development and POP merchandising solutions. Prior experience in product development would be nice to have.
• You are first and foremost a salesperson that has built trustworthy retail relationships. You have built and grown the retail channel for a product based company before, including selling direct to retailers and indirectly through their distributors, resellers, and partners. Your experience is primarily with Canadian retailers but can also include the US. (Must have)

Background:

• Excellent oral, written and digital communication skills
• University or College degree in business or commerce.
• 10+ years B2B retail sales experience in discretionary consumer goods (promotional and/or licensed content would be a definite bonus)
• Google Sheets and/or Microsoft Excel proficiency
• Smarts, grit, and creativity to help build our retail division and our brand.
• 3+ years operations and people management experience
• 5+ years experience developing and supporting a retail sales channel function.

Location:

• We provide flexibility and a hybrid work environment to our employees to support our teams. However, as you likely know, successfully onboarding and establishing new channels requires a significant degree of coordination and developing relationships with colleagues, something that is much easier and more successful when done in person. Bottom line, we’re looking for someone who agrees with this principle and is willing and able to be flexible and collaborate in-office a few days a week.
• StickerYou is headquartered in Toronto, on Caledonia Road..

StickerYou is a leading global e-commerce company for custom die-cut products such as stickers, labels, decals, temporary tattoos and more. Our proprietary platform infuses automation technology and creativity to empower anyone to make the best custom products in any size, shape and quantity. We help businesses and consumers make their marketing, packaging, décor or personal expression professional grade. We believe in the enormous power of customization. We are a smart, creative, and passionate group dedicated to growing the most talented and engaged workforce in Toronto.. We are a global company utilizing software and advanced digital manufacturing to produce custom products locally. We make what matters stick!

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