Sales Representative Jobs

Job Title: Sales Representative

Location: GTA (Brampton Territory)

About Us:

We are proud to say we are one of Forbes 2022 Canada’s Best Employers; here’s why!

Lactalis Canada is enriching and nurturing the lives of Canadians with a diverse offering of dairy products such as Black Diamond Cheese, Lactantia Milk, Astro Yogurt, Balderson Cheese, and Cheestrings; our products are in 94% of Canadian homes! For over 140 years we’ve grown through innovation and a strong dedication to quality, and we’re looking for like minded individuals to keep that growth progressing by joining our team!

We offer a hybrid working model to accommodate the evolving needs of our employees, allowing for flexible work-weeks with 40% work-from-home. Our office has a collaborative, newly renovated workspace with a number of amazing benefits; free parking, free coffee, free yummy Lactalis snacks, a free on-site gym and other great perks to provide the best possible environment for success!

General Accountability:

The Retail Sales Representative is accountable for executing Lactalis sales strategy at retail to drive profitable revenue growth for the organization primarily in the GTA region. This execution includes managing business relationships at retail and generating new business in alignment with Lactalis overall objectives and those of its Divisions.

Critical Success Factors

• Under the direction and guidance of the National Sales Manager, the Retail Sales Representative will actively build top line sales through successfully prospecting for new business and capitalizing on opportunities available within existing locations.
• Create product demand and assist customers through the implementation of merchandising plans, display techniques and proactive inventory management to eliminate product “out- of-stock”. Secure and execute promotional plans that match with both corporate and banner needs.
• Collaborate with Supply Chain, Customer Service, and Distribution to initiate new business opportunities, resolve issues, and provide optimal customer service. The initiatives include, but are not limited to, returns reductions, collection of outstanding receivables, and reduction in delivery frequency or pricing errors.
• Perform administrative duties including territory volume reports, returns reports, and summary of display/distribution objectives.
• Develop and gain approval from National Sales Manager on store coverage model that is consistent with overall strategic goals of Lactalis and its Divisions and fits into regional coverage model, which satisfies customer needs while driving Lactalis sales results for Lactalis and its Divisions.
• Achieve distribution on authorized listings and secures secondary displays throughout the store by working with store personnel. Key focus products/categories will be determined by National Sales Manager for the territory, region, and category based upon direction from Lactalis and its Divisions.
• Monitor competitive market activity including invoice costing, regular selling price or feature selling price, competitive listings or de-listings, point-of-sale material that is supporting new product launches and/or customer marketing campaigns as well as changes within a category segment to ensure Marketing/Trade Marketing can analyze the risk/opportunity.
• Develop specific sales plan for each Division by customer (S.M.A.R.T. objectives) in weekly sales coverage model to achieve listing and merchandising objectives on a weekly and daily basis.

Key Attributes of the Ideal Candidate:

• Ability to self-motivate, work independently and also function effectively within a team
• Knowledge of the grocery industry and retail marketplace
• Proficient with standard office computer technology such as Microsoft Office products (Surface Pro), Nielsen syndicated data and SAP
• A positive attitude and high level of curiosity
• Distributor experience is considered an asset
• One (1) to two (2) sales experience in CPG industry or other related sales experience
• Robust analytical, planning, presentation, negotiation, and problem solving skills
• Strong written, verbal and interpersonal communication skills
• University degree or college diploma

Diversity, Equity & Inclusion/EOE

Bring Your Uniqueness to Grow Our Culture

We believe each and every individual within the organization provides value. When we encourage and include the voices of all diverse backgrounds and perspectives, we open doors to unforeseen growth and allow individuals to bring their full authentic selves to work. In order to celebrate the uniqueness of our people and the communities in which we operate, we are committed to cultivating a fair and inclusive workplace that fosters real belonging for all.

Lactalis is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity or testing, you should advise the member of the Talent Acquisition team in a timely fashion of any disabilities that requires accommodation measures in order to enable you to be assessed in a fair and equitable manner.

Information received relating to accommodation measures will be addressed confidentially.

Please note Lactalis Canada does not request a credit check or conduct other background checks through the LinkedIn application process. If any of the foregoing is required, a Lactalis Canada employee will contact you after a Job Offer has been signed by you.