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Content And Social Media Specialist
Company | eSentire |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Computer and Network Security |
Expires | 2023-07-23 |
Posted at | 10 months ago |
About ESentire
- Re-purpose existing content (e.g., webinars, videos, blogs, and other long form content) into bite-sized pieces for our social platforms
- Collaborate with the Integrated Campaigns team to create end-to-end social campaigns for high value campaigns we are rolling out and big events that we are sponsoring
- Collaborate internally to amplify cybersecurity thought leadership and rich media content on social media
- Provide copywriting support for special campaigns to build brand awareness and increase engagement.
- Oversee social media accounts' branding (e.g., Twitter, LinkedIn, YouTube etc.)
- Perform research on latest cybersecurity trends to propose new content ideas for content planning and calendar-building.
- Create and implement organic social media strategies that align with business goals
- Own the monthly social media calendar
- Collaborate with our Paid Media Specialist on paid social ads
- Generate, edit, publish and share engaging social content daily
- Work with functional marketing areas to create monthly customer newsletter
- Support our PR / Field Marketing teams to make sure their requested social posts go live in a timely manner
- Suggest and implement new features to develop brand awareness and conversion
- Maintain healthy engagement rates by actively responding to comments on social media and proactively engaging with our audience
- Review and create reports on key channel metrics
- Maintain a unified brand and thought leadership voice across different social media channels
- Work with in-house creative team in the creation and editing of written, video, and photo content.
- Work with our internal Web and Demand Gen teams to create copy for our email nurture cadences (e.g., Thought Leadership, Product-specific emails, etc.).
- Support on monthly reporting on nurture performance
- Includes updating existing emails with new copy, content assets, etc. and/or write new emails altogether
- Make sure all emails are up to date with the latest messaging, positioning, etc.
- Work with our Marketing Ops team to find opportunities for optimizing our Drift chatbot strategy and drive web leads
- Optimize copy on existing Drift playbooks and find opportunities to create new playbooks for high value assets
- Previous experience in technology or security related fields welcomed
- 3+ years of experience planning, creating, implementing and measuring high-quality social media campaigns
- Strong multi-tasking and project management skills
- Excellent communication skills
- Ability to deliver creative content (text, image and video)
- Some knowledge of marketing tools such as Sprout Social, Drift, Basecamp, Adobe Creative Suite, Salesforce, etc. is ideal but not required
- Excellent copywriting skills
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