Senior Social Media Specialist

We are looking for a Social Media Specialist /Senior Social Media Specialist to join our team. The size and scope of our organization, we have the flexibility for this position to be located in the following head office locations: London, Toronto or Winnipeg.

What you’ll do:

• Manage day-to-day maintenance of social media ad accounts including the setup, programming, monitoring and optimization of advertising content across various social channels .
• Develop post-mortem report ing that focus on results, successes, and key learnings that can be leveraged for future campaigns.
• Develop monthly analytics reports for various initiatives and social media channels .
• Ongoing tracking and knowledge of industry & brand best practices for PR, influencer relations and social media .
• Lead all aspects of paid social media campaigns including strategy, content development, visual direction, execution, optimization and post-mortem reporting for platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest and more .
• Work collaboratively with various internal stakeholders to create social media campaigns that achieve their specific business objectives .
• Support b rand management and ensuring all content and projects follow respective brand standards .
• Demonstrate abilities as a creative thinker and encourage others to think outside the box .

Qualifications & Experience :

• Knowledge and interest and current industry trends including digital and social media
• Understand how audiences are responding to social content and use these insights to inform best practices for social media content creation
• Strong attention to detail and keen writing, editing and proofreading skills
• Knowledge and experience using Hootsuite is a plus.
• Excellent written and oral English skills are mandatory
• Excellent organizational, problem-solving and interpersonal skills
• Proven experience and expertise leading and executing paid social media campaigns across multiple platforms
• Experience with influencer marketing and management is a plus

We offer a challenging, team-oriented work environment, competitive income and benefits, and opportunities for professional and personal development and growth.

Given the size and scope of our organization, we have the flexibility for this position to be located in the following head office locations: Toronto, London, Winnipeg.

Be your best at Canada Life- Apply today!

Being a part of Canada Life means you have a voice. This is a place where your unique background, perspectives and talents are valued, and shape our future success.

You can be your best here. You’re part of a diverse and inclusive workplace where your career and well-being are championed. You’ll have the opportunity to excel in your way, finding new and better ways to deliver exceptional customer and advisor experiences.

Together, as part of a great team, you’ll deliver on our shared purpose to improve the well-being of Canadians. It’s our driving force. Become part of a strong and successful company that’s trusted by millions of Canadians to do the right thing.

Canada Life serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.

We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee  has the opportunity to  reach their potential.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Canada Life policies. To request a reasonable accommodation in the application process, contact [email protected] .

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted .