Social Media Editor, Network Social Team (English Services)

Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
Your role
The Social Media Editor (SME) for CBC News plays a key public-facing role by interacting with the audience through some of Canada’s largest news social media feeds and our robust commenting platform on CBCNews.ca. The SME knows when to engage in conversation by speaking with a smart, authentic and authoritative journalistic voice — and when not to. The role requires a deep understanding of social media platforms and how news is distributed on those platforms.
Curiosity drives you, and you'll use your sharp researching and writing skills to address audience questions in our Ask CBC News inbox. You also spot the trends, tips and must-cover stories among thousands of audience emails and posts.
You’re an experienced journalist, with a strong background in news. Work is governed by and adheres to CBC journalistic and programming policies, standards and practices. Advice and guidance are available but initiative and independent judgment are expected.
You care about the people you work with and have a deep appreciation for different perspectives, opinions and experiences. You live and promote the values of diversity and an inclusive and respectful work culture.
This is a permanent, full-time role that requires working evenings and weekends, with a Wednesday-Sunday schedule. It can be based in Toronto or Vancouver.
Key Tasks

• Surface, flag relevant news tips, trends to the editorial team.
• Train others on various social platforms.
• Engage with audiences via Zendesk, CBCNews.ca and social media. Includes proactively fostering a high-level two-way exchange with the audience, and responding to audience inquiries when appropriate.
• Navigate challenging comments and conversations, and implement appropriate escalation protocols.
• Help verify news stories through social posts.
• Spot emerging stories and flags to appropriate units (news, business, arts, tech, health, regions).
• Identify and create content to optimize and distribute on specific CBC News social platforms to target specific audiences, as required.
• Contribute to social media planning for news specials, features and future events.
• Run live streams that require interaction with the CBC News audience. Guide reporters and hosts on best practices, and help organize live locations, camera operators and production elements.
• Contribute to updating best practices.
• Research, craft answers to audience questions using existing CBC resources, as well as additional sources and interviews.
• Analyze, categorize large volumes of messages.

We Are Looking For a Candidate With The Following

• Openness to diverse perspectives and ideas, and differing points of view.
• Proficient in how to best use video, photos, text and other tools to enhance social posts.
• Collaborative team player.
• University degree or equivalent.
• Strong knowledge of news on social platforms, including emerging social platforms.
• Minimum three years of relevant newsroom experience that includes proven knowledge of digital news media, social media distribution.
• Ability to take direction and work with deadlines.
• Solid understanding of social analytics and ability to direct social media efforts in response to metrics, audience targeting.
• Understanding of CBC’s Journalistic Standards and Practices.

Candidates may be subject to skills and knowledge testing.
If this sounds interesting, please click on ''Apply online''. We thank all applicants for their interest, but only candidates selected for an interview will be contacted.
CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.
Job Family
Media Production
Primary Location
Canada
Position Language Requirement
English Only
Language Skill Level (Reading)
Language Skill Level (Writing)
Language Skill Level (Speaking)
Status of Employment
Permanent
Work schedule(s)
Full-time
Job Posting Date
Aug 2, 2023, 9:43:43 AM
Unposting Date
Aug 17, 2023, 1:59:00 AM