Specialist Marketing And Sales - Media Solutions (English Services)

Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
Your role
Performs specialized administrative and clerical tasks to support an individual, unit, department, or operation, or to respond to the requirements of external media clients. The activities involved are critical to the delivery of services committed and the maintenance of achieved revenue and require independent judgment and decision-making within the parameters of established operating procedures.
There are two temporary roles, one ending October 2024 and the other ending December 2024.
Key Tasks

• Identifies, through research and investigation, conflicts, issues, and concerns (for example – product conflicts, the rejection of commercial material, the need to offer replacement spots) and either resolves, if within accepted parameters, or makes recommendations for resolution including specific timelines where appropriate.
• Analyses, interprets, and disseminates data from various sources including audience research demographics, client profiles, program schedule changes, commercial instructions, sales orders, and commercial material, to determine the potential impact on the unit, department, and/or external client and facilitates decisions regarding the on-air presentation. Advises when changes are required to accommodate sales objectives (for example – re-allocation of inventory between tiers) or to meet client’s needs (for example – late arriving material).
• Inputs and manages data such as sales bookings, commercial scheduling instructions, commercial logs, cut-ins, and sales promotions to develop a commercial schedule that meets advertiser commitments and adheres to CBC policies and guidelines.
• Develops relationships and negotiates with internal and/or external clients to maintain revenue, resolve billing discrepancies, or arrange for make-goods, commercial material, program format changes, commercial production, or the extension of deadlines.

As Required, Performs The Following Tasks

• Create and maintain computer-based files.
• Manage the inventory in the commercial library.
• Analyze the success of client advertising campaigns.
• Interpret post-air information and input the status of commercial telecast through post analysis reports (via Cognos and/or manual processes).
• Submit applications for credit approval to the Finance Department on behalf of local or national advertisers.
• Gather research and presentation material to support sales proposals.
• Co-ordinate the receipt and production of on-air billboards and ensure that appropriate payment is received.
• Get approval for a compensation schedule and book the same.
• Determine the placement of commercials within a program and crosscheck against all tiers for commercial conflict and resolve any incidents that are discovered.
• Interpret, apply and ensure adherence to the policies concerning advertising standards, and approve or reject new submissions as appropriate.
• View commercial “reels” to ensure that the integrity of product protection is maintained and make any required changes.

We Are Looking For a Candidate With The Following

• A level of education equivalent to graduation from community college with an emphasis on accounting, statistics, business, or marketing consistent with the area of potential assignment.
• Previous media agency and/or broadcast sales experience is an asset.
• Three years of relevant experience that demonstrates a knowledge and understanding of marketing and sales in the context of the broadcasting industry.

Candidates may be subject to skills and knowledge testing.
If this sounds interesting, please click on ''Apply online''. We thank all applicants for their interest, but only candidates selected for an interview will be contacted.
CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.
Job Family
Revenue
Primary Location
Toronto
Position Language Requirement
English Only
Language Skill Level (Reading)
Language Skill Level (Writing)
Language Skill Level (Speaking)
Status of Employment
Temporary
Work schedule(s)
Full-time
Job Posting Date
Jun 6, 2023, 12:26:06 PM
Unposting Date
Jun 21, 2023, 1:59:00 AM