Social Media Specialist Jobs

VMA Group are a global recruitment company, supporting the greatest clients find exceptional talent specifically within marketing and communication roles – Our most exciting Wellness & Beauty client (cosmetic surgery) is opening up another clinic in Toronto. Jack at VMA Group is seeking out a digital native who has a love for social media, analytically focused with a commercial mindset.

As a Digital & Social Media Specialist, the successful candidate will be responsible for managing a brand’s online presence through various social channels (i.e. Instagram, etc). Their duties include developing engaging content, create an online community for the brand, and create an online image that is representative of the brand and what it aims to promote. Also, the Social Media Specialist will be in charge of brand messaging and engagement with customers online through content copy, blog posts, and comment sections, so an understanding of the company voice and ideal customer is key.

Primary Responsibilities:

• Creating a brand persona through the brand’s online channels.
• Working with relevant influencers or complementary brands to grow the company’s social following organically
• Suggesting new channels to test based on our target market as well as developing related strategy and content.
• Other duties as required.
• Developing a marketing strategy for social media and executing on the strategy.
• Developing content to increase community engagement.
• Utilising social channels most relevant to the brand daily
• Respond to customer queries through social networks
• Staying up to date with industry trends and social media platforms to ensure the company’s social media presence remains relevant and effective.
• Creating social media ad campaigns that will generate sales/leads
• Analysing social media metrics to measure the success of content and adjust strategies accordingly.

Requirements:

• Experience in content creation and project management.
• Ability to work within a team and independently.
• Basic graphic design skills or knowledge of design will be necessary for the content creation side, track performance, measure success, and schedule content.
• Meet tight deadlines in a timely manner and prioritise urgent requests.
• Comfortable with customer service, as social media specialist will be the one responding to customers who engage through social media tags or posts.
• Solid SEO knowledge
• Knowledge of how to make engaging content to drive brand awareness, generate leads, and connect with audiences.
• Advanced knowledge of social channels relevant to the company’s success.
• Ability to take initiative and problem solve independently.
• Advanced knowledge of social media best practices, analytics, and advertising
• Minimum 3+ years of experience within social media management.
• Excellent oral and written communication skills
• Bachelor’s degree in marketing, communications, or a related field.
• Creative thinking with a passion for community building and engagement.
• Working knowledge of creating, scheduling, and measuring the performance of social content.
• Ability to work in a fast-paced environment and work under pressure.

The above outlines the general nature of the work required of people recruited to these positions. This description is not an exhaustive list of the tasks and responsibilities required of these personnel.

VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMA GROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.