Social Media Specialist (6 Months Lte)

Seeking a Social Media Specialist to own the monthly content calendar and organic post development. Support two direct reports and help lead digital strategy across multiple brands and clients.

Mostly remote with some need to report to offices in Toronto, ON. You will interview on site in our Toronto office.

JOB DUTIES

•Supports Account Director in client services, as they relate to social media activity

•Develops and oversees the implementation of integrated social media strategies, including content and paid advertising strategies, and program KPIs

•Reviews, evaluates, and reports on client social media analytics and performance to continuously improve results and meet program KPIs

•Leads digital ad buying, optimization and reporting across several social and digital channels

•Quality control on key deliverables produced by community manager ahead of client delivery

•Coordinates with necessary third-party agencies/vendors to carry out customer strategies on time and budget

JOB QUALIFICATIONS

•Minimum 4+ years in digital, social media and/or advertising across B2B and B2C companies

•In-depth knowledge and understanding of social media, digital and CRM platforms and best practices, with a passion for creating meaningful, relevant, and effective content that lives on these channels

•Well-versed in working with cross-functional teams and agency partners to support integrated program planning and execution

Experience developing strategic recommendations/proposals for social media and digital activations (paid/organic) and KPIs to effectively measure success

•Proven experience accurately reporting and analyzing numbers and metrics

•Proficient in social measurement tools (ex. Sprout Social, Brandwatch, Sprinklr, Hootsuite, Sysomos, native platform business/ad managers, etc.) and paid social media advertising on Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, Snapchat, Tik Tok, Google Analytics/AdWords

•Experience with presenting ideas and recommendations to internal team and to external clients