Bilingual Social Media Specialist

At McCarthy Tétrault, we offer challenging and rewarding career opportunities and are delighted to have been selected for the eleventh consecutive year in 2023 as one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers . Our culture is built on professional excellence, collaboration, innovation, thought leadership and entrepreneurialism. We embrace inclusion in all its forms and we provide the tools and opportunities to help our people develop to their full potential.

Bilingualism is required as this is a collaborative role at the national level and the candidate will be writing, proofreading and posting content in both official languages (French and English) on social media. The expertise of the social media specialist includes finding relevant “hashtags” and social media trends, as well as providing analytics and insights to the firm. Furthermore, the social media specialist could be asked to provide internal training on social media best practices across McCarthy Tétrault’s offices where English is a predominant language.

This position can be based out of Montreal or Toronto. McCarthy Tétrault employees benefit from a hybrid work environment.

As a Bilingual Social Media Specialist, you will be:

Managing, Creating and Writing Content

• Identify process improvements and provide recommendations.
• Stay current of social media trends and best practices.
• Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Work with C&M Leadership Team on setting social media strategy and goals/KPIs.
• Work with internal stakeholders to share relevant content (blogs, articles, events etc.).
• Manage and provide content ideas into the firm’s content calendar.
• Actively monitor content on mccarthy.ca.
• Manage the firm's social media channels (Twitter, Linkedln. Facebook, YouTube, Instagram) by writing social media posts in English and French, selecting images, uploading posts to social media feeds and tracking activity.

Visual Identity & Design

• Create graphics and visual material for internal and external communications.
• Assist employees on creating templates that adhere to our Visual Identity requirements.
• Work with Brand and Design Lead to develop and implement design strategies based on existing guidelines to constantly reinforce the firm’s brand presence and reputation.
• Liaise with various internal and external stakeholders to ensure that the firm’s visual identity is properly understood and followed.
• Archive new imagery in our databases.
• Update the brand guidelines in collaboration with Clients & Markets leadership.

Market and Competitive Monitoring

• Monitor competitor activity and raise any opportunities or concerns along with suggestions for how to respond.
• Identify any trending content and create additional social media posts to drive further engagement.
• Leverage social listening to track the firm's reputation on social media.
• Determine key words, create watch lists and monitor comments in social media that refer to McCarthy or lawyers / staff employed by McCarthy, and respond/engage appropriate individuals as needed.
• Monitor news and events trending on social media and provide reports and recommendations.

Reporting & Analytics

• Provide post-campaign reports for social media.
• Prepare comprehensive monthly analytics reports on social media marketing effort.
• Manage analytical and reporting tools to monitor and evaluate the firm’s social media presence and performance.

Advertising

• Create social media ads promoting key thought-leadership publications or other content including copy writing, image selection, and target group selection.
• Perform general research and administrative duties, as required.
• Monitor and report on ad traffic, and provides recommendations for future ad campaigns –Other Duties.

Education & Training

• Respond to internal ad hoc requests for social media support/training.
• Educate lawyers and key stakeholders on social media best practices.
• Educate and engage lawyers to share/promote posts on personal social media channels.

Other Responsibilities

• Provide support to other C&M/CSI team members on projects/initiatives.

As our ideal candidate, you will distinguish yourself by the following profile:

• In-depth knowledge and understanding of Hootsuite and other social media platforms.
• Must be bilingual (French and English).
• Three to five years of experience in communications or marketing.
• Ability to effectively communicate information and ideas in written and verbal format.
• University degree in journalism, marketing, communications, business, and/or marketing/public relations diploma or equivalent.
• Capable of coordinating multiple projects and able to shift priorities on a daily basis.
• Must be a team player and willing to lend a helping hand to colleagues in the Group during peak times.
• Ability to prioritize and work independently.
• Basic knowledge of design software (Adobe Photoshop) and visual communication principles .
• Attention to detail and superior judgement.
• Strong project management or organizational skills.

As a member of the McCarthy team, you will have access to:

• Competitive compensation, paid overtime and generous time off, including a day off to volunteer and a day off for your birthday.
• Strong community involvement and a commitment to equity, diversity and inclusion.
• Outstanding benefits from day one, including insurance premiums paid by the Firm and wellness and technology reimbursements.
• A commitment to professional development and growth opportunities for our people at all levels, supported by a culture that fully embraces and encourages two-way feedback.
• A collaborative, cohesive culture that connects lawyers and business teams through collective purpose.

We thank all applicants for their interest in McCarthy Tétrault; however, only chosen applicants will be contacted. We regret that we are unable to respond to individual inquiries about application status. McCarthy Tétrault is an equal opportunity employer that fosters an inclusive, equitable, and accessible environment. Please notify us if you require accommodation at any time during the recruitment process.