Social Media Community Coordinator

Title: Social Media Community Coordinator

Reports to: Marketing Manager

Location: Toronto, Ontario

Job Type: Full-time Permanent

About Cabot

Cabot is the developer and operator of a diverse collection of residential, resort, golf club and master-planned communities. The portfolio includes the award-winning Cabot Cape Breton in Nova Scotia, Cabot Saint Lucia in the Caribbean, Cabot Revelstoke in British Columbia, Cabot Citrus Farms in Florida, and Cabot Highlands in Inverness, Scotland. Cabot continues to build upon a legacy of excellence in golf, luxury residential offerings and boutique resort lifestyle across each unique property where owners and guests have exclusive access to destination-specific experiences and an unparalleled quality of service.

Position Overview

This is a unique opportunity to work for one of the world’s premier golf destination brands, during a period of rapid growth for the Cabot team. Gain experience in cultivating a luxury brand in a fast-paced environment alongside an incredible team of hard-working individuals. As Cabot continues to expand as a global brand with five properties and counting across Canada, the United States, the Caribbean, and the UK, opportunity for personal and professional growth is endless.

The Social Media Community Coordinator will manage social media accounts across all Cabot properties. Content creation will involve working with photographers and our onsite teams to produce photo and video assets, upholding the Cabot brand through implementing set brand standards and tone of voice, engaging with Cabot’s audiences through captions, comments, and direct messages.

We are looking for a candidate with a strong work ethic, a passion for marketing, an interest in the golf industry, and a shared vision for setting the stage for unforgettable experiences in extraordinary locations. Strong writing skills are required for this role.

Core Accountabilities:

• Collaborate with Cabot Marketing Team to ensure social tactics align with broader marketing and sales campaigns and goals
• Analyze and report on social media tactics
• Engage with followers on social media through comments, likes, and DM’s
• Work with Cabot’s onsite teams to establish communication priorities
• Plan and execute monthly content calendars for all Cabot properties
• Source photography and video through working with various photographers/videographers
• Collaborate with industry partners and influencers to elevate and grow Cabot’s social following through posts, sweepstakes, mentions, and more.
• Develop and implement creative organic social campaigns and ideas

Skills:

• Creative
• Disciplined approach to planning
• Excellent organizational and time-management skills
• Resourceful, detail-oriented and solutions-driven
• Familiarity and interest In the golf industry
• Excellent oral and written communication skills
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Acrobat)
• Proficiency across all social channels including Meta Suite, Twitter, and Instagram
• Proficiency in Microsoft Office (PowerPoint, Word, Excel)
• Ability to work independently and as a part of a larger team

Education and Work Experience

• Experience working for luxury and / or hospitality brands an asset
• 2+ years work experience in Marketing, Advertising, Communications, or Public Relations
• Previous experience working in social content development is an asset
• Experience working in fast-paced environments under pressure

Key Personal Characteristics & Interests:

• Team-oriented approach
• Ability & willingness to take initiative
• Positive attitude & eagerness to learn