Senior Social Media Marketing Specialist

Join ourTEAM!

West Coast Kids was born in 1974 and has continued to serve our valued customers as a family-owned business for almost 50 years! Located in the heart Winnipeg, Manitoba, there are now 10 locations across Canada.

We are currently looking to fill the role ofSocial Media Specialistto support our team based in Toronto. We are looking for an individual that can adapt and grow with our business while demonstrating leadership, dedication and hard work.

TheSocial Media Specialistwill be responsible to build and manage social media programs and campaigns to achieve our long and short-term organizational goals. This individual should have a successful track record of running and evaluating results of social media initiatives. The ideal candidate has strong communication skills and a deep understanding of various marketing concentrations and channels.

Responsibilities

· Complete daily posting, maintenance, and monitoring of West Coast Kids’ social media profiles and presence

· Propose campaigns and strategies to increase lead generation, engagement and conversions

· Contribute to and execute the build on social media strategy

· Creates and leads the social media marketing calendar including monthly content

· Write engaging, original content with a strong brand voice for all social channels

· Generate content & idea creation for social media posts (captions, ideas, images etc.,reels)

· Utilize a posting schedule to ensure consistency on all platforms

· Facilitate online conversations with customers and respond to queries

· Oversee social ad performance on Facebook, Instagram etc.

· Stay up to date with changes in social platforms ensuring maximum effectiveness

· Track, measure, and analyze all initiatives to report on social media ROI

· Maintain up to date knowledge of social media trends, algorithms, issues and best practices

· Travel to stores, conferences, and special events is required for social media filming

Requirements:

· Post-Secondary Education in Marketing, Communication, or related field

· 3+ years of Social Media experience

· Must be comfortable with regular on-camera filming for product demonstrations and events

· Strong knowledge of social channels and best practices

· Strong creative background and ability to create content (text, image, and video)

· Knowledge of social post scheduling software (Later, Hootsuite or similar)

· Strong ability to work independently and within a team environment

· Strategic thinker with the ability to identify supporting tactics for social media and other marketing strategies

· Strong analytical skills & ability to track metrics proving ROI of social media efforts

· Self-driven and independent performer with strong commitment to deadlines

· Experience with Google Analytics an asset

· Graphic design or video editing skills an asset

• · Knowledge of Facebook Ads Manager an asset