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Social Media Response Specialist
Company | Questrade Financial Group |
Address | North York, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Financial Services |
Expires | 2023-07-22 |
Posted at | 10 months ago |
Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.
- Competitive compensation and benefits packages
- Health & wellbeing resources and programs
- Opportunities to contribute to community causes
- Career growth and development opportunities
- Paid vacation, personal, and sick days for work-life balance
- Hybrid and flexible work arrangements
- Work with diverse team members in an inclusive and collaborative environment
- Support new LOB response management, as needed.
- Monitor competitor trends in the social media space.
- Analyze conversation trends and activity on social media to ensure the Questrade brand is protected and represented appropriately.
- Provide regular feedback and insights from social media monitoring related to mortgage and investing business.
- Humanize Questrade through on-brand tone of voice per social media channel.
- Customer response management for mortgage related queries for existing and potential customers.
- Support other Social Media Specialists with overflow of customer responses, as needed.
- Execute the overall social media strategy and look for opportunities to expand the social community engagement program.
- Help with customer satisfaction across social media channels and find ways to add value while supporting Questrade’s “we care deeply” mission.
- Contribute to bi-weekly team content brainstorm sessions, including mortgage and housing themed content.
- Help build Questrade’s Community on social media.
- Create monthly reports and analyze performance of community management, including after-incident reports, customer reports and ad-hoc reports, as requested.
- A mindset of curiosity that seeks to understand how audiences learn and how best to provide them with information they need.
- Familiarity working within social media tools.
- Ability to ideate and execute quickly and rigorous attention to detail.
- Experience working with a set brand voice and tone.
- Experience in community management, or customer service.
- Effective relationship building skills with the ability to work well at all levels of an organization and interact confidently with senior management.
- Knowledge and understanding of the mortgage and housing industry and can respond comfortably to customer’s questions or concerns related to mortgages.
- Knowledge of social trends and know how to find great opportunities for a brand to jump on.
- Excellent written communication skills.
- Strong presentation skills and ability to rationalize ideas to stakeholders.
- Customer centric attitude.
- Experience working across social media channels, including: Twitter, TikTok, Reddit, Facebook, Instagram, and LinkedIn.
- Have passion for Questrade’s unique position in the market and can help to bring the social media strategy to life in creative ways that demand attention.
- Very strong organization and prioritization skills.
- Bachelor’s degree or post-secondary degree/diploma in business, communications, or digital media.
- Self-driven, results-oriented with a positive outlook and a clear focus on high quality deliverables.
- Comfortable and knowledgeable analyzing social media channels and sentiment.
- Experience with social media and/or pro-active engagement.
- Brokerage or financial services experience.
- A keen interest and knowledge of the market.
- Proficient in French.
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