Social Media Specialist, Grmc - I/O (1-Year Contract)

Find Your Spot at Humber
At Humber, our career paths open up a world of infinite possibilities for you to explore. People are at the heart of the Humber experience. Here, every day we work shoulder to shoulder to deliver excellence, and in doing so, we redefine what it means to be a leader in polytechnic education. Humber employees are a diverse group of committed, caring and fun-loving people.
We take finding and growing the right talent very seriously. We strive to find and nurture extraordinary employees who bring their best each day.
If you are interested in working in higher education and are looking to contribute to the largest polytechnic College in Ontario, as we shape the future of our students and communities, here is your opportunity to join our team.
Job Details
Position Title: Social Media Specialist
Status: Full-time I/O (1-Year Contract)
Hours per week: 40
Faculty/Department: Government Relations, Marketing, and Communications
Campus/Location: North Campus
Salary: Min $30.87 - Max $35.77
What You Will Do
Reporting to the Social Media Manager and working with the communications team, the Social Media Specialist will create, execute, and deploy digital content optimized for Humber College (corporate and other) social media channels and support Continuous Professional Learning (CPL) marketing and learner engagement. By using a social media calendar, the Social Media Specialist will contribute to strategies and campaigns to increase engagement and audience growth for social media platforms (including and not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube). The incumbent will coordinate with and provide guidance to CPL Program Support Officers when developing faculty-related social media content. The incumbent will monitor and be one of the primary contributors/responders to Humber’s corporate and other media channels and the Continuous Professional Learning social media channels. They will actively engage, encourage dialogue, and respond to social media queries and concerns with a customer service focus.
The Social Media Specialist generates ideas, writes, and produces professional-quality social media content aimed at growing engagement on Humber College’s and the Continuous Professional Learning social media channels.

• Works closely with the Social Media Manager and Digital Content Creator to ensure brand consistency across social media platforms.
• Develops, executes, and deploys thumb-stopping social media content with a focus on storytelling under the guidance of the Social Media Manager. Content is optimized for social media and digital properties following best practices, AODA standards, industry guidelines and processes .
• Writes and optimizes social media posts based on SEO, AODA standards, language, brand consistency and social media platform best practices.
• Contributes ideas for leveraging user-generated content on the College’s social media platforms. Conducts outreach and seeks permissions for user-generated content, as required.
• Contributes to social media calendar, scheduling, and posting.
• Works with student social media supports to create content or amplify Humber College messaging.
• Create, edits and sources social media assets for content such as photos, user generated content, infographics, GIFs, either on their own or in collaboration with members of the communications team or with an external agency.
• Provides support to Multimedia Video Producers and Digital Content Creator(s) for photography and video services for student and Humber events for social media other digital properties .
• Participates in brainstorming meetings with key stakeholders within the department and across the CPL ecosystem.
• Stays current with best practices, strategies, and industry trends related to social media and digital content.

Social Media Customer Service - Listening, Monitoring, and Responding

• Uses social listening tools to discover and monitor industry trends, audience sentiment, share of voice, and content creation ideas.
• Monitors, engages and interacts directly with social media audiences to address inquiries and drive positive sentiment and advocacy while exercising sound judgement by leveraging social media platforms.
• Seizes opportunities to provide education on Humber College (I.e. our mission, goals and values).
• Addresses sensitive/inflammatory comments on social media either by redirecting to a private/direct message or comment publicly, by flagging and escalating issues to the Social Media Manager and Associate Director - Communications, as necessary.
• Ensures our community is heard and their feedback is shared with appropriate departments.
• Posts timely communications during crisis communications/issues.
• The Social Media Specialist monitors messages and comments posted on/directed at Humber College’s and the Continuous Professional Learning (CPL) social media accounts, answering questions (primarily from prospective and current students) and flagging potential issues for the Social Media Manager or Associate Director – Communications to direct or escalate where necessary.
• Stimulating engagement by interacting with fans and followers.
• Responds to queries and concerns on social media within the constraints of social media parameters and limitations.
• Identifies opportunities to develop social content to support customer service
• Provides customer service-oriented responses quickly while prioritizing urgent issues versus those that can wait.
• Monitors Humber’s various affiliate social media channel activity and identifies opportunities to leverage or share content to Humber Corporate and Continuous Professional Learning social media channels.

Social Media Analytics

• Identifies opportunities to boost engagement for Humber College and Continuous Professional Learning social media accounts by determining best times to post, top performing content and platform audiences.
• Develops social media reports in collaboration with the Social Media Manager. Leverages data to guide future content and campaigns for the Humber College and Continuous Professional Learning social media accounts.
• Stays current with best practices, strategies, and industry trends for social media analytics.
• Gathers, synthesizes and analyzes past social media results using social media analytics tools.

Hours Per Week
40
Position Type
FT Support
Payband
G
Work Locations
North Campus
Job Family
Marketing and Communications
Duration of Need
1-year contract
Deadline to Apply
Wednesday, July 5, 2023; 11:59PM
Job Posting
6/23/23
Department
GRMC & CPL
What You Bring To The Role
Education
3-year diploma/degree or equivalent in Media communications, media foundations, mass communications, professional writing, journalism, or public relations
Skills And Experience

• 2 to 3 years’ experience in engaging social media communities, best practices and campaign management. Knowledge of the post-secondary and/or adult education / corporate training sectors and related experience would be considered an asset.
• Familiarity with copyright and Fair Dealings practices in Canada is required.

What’s In it for you?

• Amazing perks
• Tools and technology that will allow you to succeed at your job.
• Highly supportive work culture
• Diverse, hard-working, committed team of people who care about each other.
• An opportunity to have an impact with a post-secondary institution, poised to do great things.

At Humber College we don’t just accept difference — we celebrate it! Experience comes in many forms, skills are transferable, and a progressive mindset goes a long way at Humber. If your experience is close to what we’re looking for, consider applying and tell us why you are a great candidate for this job. Find your Spot at Humber!
We thank you for your interest in working with Humber College. Only applicants selected for an interview will be contacted. Consideration for Support Staff and Academic positions will be given to internal employees in accordance with the respective Collective Agreements. 
Equity, Diversity and Inclusion
Humber College is committed to a workforce that reflects the diversity of our students and our city. We actively seek Indigenous Peoples and individuals from equity-deserving groups with demonstrated skills and knowledge to deal with all aspects of equity, diversity and inclusion in a post-secondary environment.
Accommodation
Humber College is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Our HR Generalists will work with applicants requesting accommodations at any stage of the hiring process. This document is available in alternate formats upon request. 
Anti-Discrimination Statement
At Humber College, all forms of discrimination and harassment are prohibited. Students and employees have the right to study, live and work in an environment that is free from discrimination and harassment. If you need assistance on concerns related to discrimination and harassment, please contact the Centre for Human Rights, Equity and Inclusion http://hrs.humber.ca/human-rights-equity-diversity.html or the Office of Student Conduct at [email protected]