Social Media & Digital Content Producer

Harbourfront Centre is a leader in providing internationally renowned artistic, educational and recreational programming across a beautiful 10-acre campus at the heart of Toronto’s waterfront. For more than 45 years, Harbourfront Centre has celebrated the best in Canadian culture and the rich mosaic of cultures from around the world, presenting thousands of events annually from music festivals to contemporary dance, to craft and design, to visual arts and more. Welcoming visitors year-round, there is something for everyone at Harbourfront Centre!

We are currently seeking an innovative, on-the-pulse and dynamicSocial Media & Digital Content Producerresponsible for owning our social media campaigns with a passion for building meaningful connections with our audiences and communities. As a core member of the Digital Marketing team, you will work closely with our Marketing, Creative, Programming and other teams to produce stellar content that increases brand awareness and advances our social following and reach. If you are a creative thinker and a savvy communicator and storyteller, we would love to hear from you!

Position Title:Social Media & Digital Content Producer

Department:Marketing

Reporting to:Digital Marketing Manager

Type of Employment:Full-time, 35 hours per week

Work Location:Toronto

Responsibilities:

• Quick to react and respond to relevant online news and social dialogue in the arts and culture community.
• Monitor and analyze social media metrics across all digital channels on an ongoing basis, contributing to monthly digital reports to generate data-driven insights for future campaigns.
• Ideate, create and publish engaging digital content (including original copy, images, video, reels and digital ads) on a daily basis that builds meaningful audience connections, increases brand awareness and encourages community members to engage with the Harbourfront Centre brand. 
• Strategize and collaborate with the marketing and programming teams to develop high-impact social media campaigns and content calendars. 
• Champion our online communities by engaging our social media following, building key relationships with community partners, and sharing user-generated content.
• Stay up to date with the latest social media best practices and trends, creating high-quality, on-trend content that resonates with audiences (Instagram, Facebook, Twitter, Threads, TikTok, LinkedIn, YouTube).

Requirements:

• A passion and curiosity for creative storytelling and implementing bold content ideas that adapt over time.
• Must be legally eligible to work in Canada. Non-Canadian applicants must have a valid employment Visa and proper documentation authorizing their ability to work in Canada. 
• Excellent knowledge and skills in photography, video production and editing.
• Proven experience with high-impact social media content creation and management is a must (Instagram, Facebook, TikTok, YouTube, LinkedIn). 
• 3-5 years of proven social media marketing experience. 
• Adobe Photoshop, Illustrator, Premiere Pro, CapCut, Canva, and other content creation software skills are considered an asset.
• Working knowledge and experience with applications to support social media management and analytics (Meta Business Suite and HubSpot). 
• Exceptional copywriting skills across all digital channels, able to write targeted messages for various audiences and segments.
• This role requires a flexible schedule that includes at times coming on campus during evenings and weekends to capture performances and festivals for social content. When not on campus capturing content, this role follows a hybrid model of working from home and within the office. 
• Strong attention to detail and a good eye for aesthetics and design. 
• Self-starter who values collaboration and excels working independently and managing multiple projects at a time.
• Harbourfront Centre recognizes its heightened duty to protect employees from health and safety risks associated with COVID-19. As such, an offer of employment shall be conditional on proof of full COVID-19 vaccination with a vaccine series approved by Health Canada or the World Health Organization. 

Our Values:

Open: We’re friendly, welcoming and inclusive, with an experimental attitude that thrives on collaboration.

Brave: To achieve our bold ambition we empower and support imaginative risk and we always try to learn from our mistakes.

Rigorous: We are committed to excellence in all we do, ensuring every visitor encounter is safe, memorable and enriching.

Kind: We value and respect each other and all our visitors, celebrating difference and striving to realise potential.

How To Apply:

Harbourfront Centre values and is committed to diversity and inclusiveness in our teams, creative communities, programmes and services. We invite qualified applicants from all backgrounds to apply.

Acceptable applications must include:

• Recent examples to any relevant work examples, such as videos, social media campaigns,digital ads and/or writing examples.
• A cover letterindicating salary expectations and why you would be the perfect fit for the role
• A current resume

Qualified applicants are invited to submit their candidacy by contacting[email protected]by no later thanAugust 8, 2023. Please quoteSocial Media & Digital Content Producerin the subject line of the application.

We sincerely thank all applicants for their interest, however, only those being considered for an interview will be contacted. Suitable accommodations will be available upon request during the hiring process.