Automotive Industry Brand Manager

The role: Automotive Industry Brand Manager

Location: Office is located in Etobicoke (hybrid role - 3 days a week in office)

Our client is an industry leading Automotive industry organization that manufactures, distributes and markets a household name automotive product. They have an opportunity for a Brand Manager, based in the GTA in a hybrid position. This is an exciting role empowered to drive category innovation in areas such as channel development, product line extensions and e-commerce development.

The Brand Manager will identify, define and quantify business opportunities and Marketing plans that increase competitiveness, build market share and profitability for Wakefield market segments. This role reports to the VP of Marketing and is integral to the success of our Marketing Team. We are specifically looking for product brand managers who have worked on digital marketing projects end to end within the automotive industry.

Requirements

• Experience managing digital marketing projects from inception to execution
• University degree in marketing or business
• 3-5 years of experience in a marketing position in the automotive industry

About The Role

• Create impactful & innovative training tools along with effective implementation of marketing program and offers.
• Manage the innovation project portfolio from idea evaluation stage to testing and through to implementation.
• Lead product and program development as a customer champion to identify customer pain-points and user needs.
• Develop business cases for roadmap and early evaluation, scoping products/programs, assess competition and market segmentation.
• Optimize marketing automation and lead generation processes through email, digital content and social channels.
• Manage innovation project implementation plans and budget, as well as reporting as required.

Compensation

• $400 a year for fitness/wellness credit for gym memberships, etc.
• A fun, exciting work environment that loves to celebrate our amazing team. We have BBQs, ticket giveaways for sporting events, Holiday parties and other celebrations, food and ice cream trucks, Wellness Wednesdays, lunch and learns and much, much more.
• $1000 a year for mental wellness
• Base compensation of $110-$120k based on experience + 15% bonus annually
• 6% bi-weekly employer contributed pension plan
• Vision, Dental and Medical Benefits package that start on dat 1

NB If not right for you or of interest, then please pass on this posting to someone in your network who might be appropriate and help them in their career

Interested candidates, please note our team checks for new applicants every day and while we would love to be able to engage with each of you personally, given the high volume of applicants we receive we are only able to contact candidates that are best suited for this role.

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