Sr. Manager, Innovation & Pc Health

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location:

500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9

At Loblaw, we help millions of Canadians get through their best days, worst days, celebration days, and every day. Through our innovation and quality products, we’re here for our friends, neighbours, family members and colleagues.

We succeed through collaboration and commitment and set a high bar for ourselves and those around us.

We’re looking for adaptable people who are thrilled to join us in our goal of helping Canadians Live Life Well®. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. We promote leaders at every level and support our people to follow their passion.

The Sr. Manager, Brand Marketing serves as the brand lead for our newest President’s Choice service, PC Health. They develop marketing strategies and plans to drive business goals and oversee a team responsible for seamless execution of programs in partnership with the business team. This role is an exciting opportunity to build digital capabilities and drive a performance marketing mindset.

Core Responsibilities:

• Brand Strategy: Translates business visions and objectives into marketing strategies to build/grow the business aligned to the long-term goals of PC Health
• Campaign Planning & Execution: Leads the execution of marketing campaigns for portfolio and ensures execution aligns with annual plan objectives; acts as a key point of contact for agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) responsible for execution
• Partnership: Key brand lead to internal and external stakeholders; collaborates across them to drive best practices, shared learnings, reporting, brand governance and efficiencies
• Campaign/Program Strategy: Develops campaign/program-level strategies; leverages consumer/business insights (e.g., insights from the Customer CoE) and previous campaign learnings to inform campaign brief; leads clearly defining KPIs and objectives for each campaign
• Annual Planning: Leads the development of annual marketing plans for PC Health
• People Leadership: Manages team performance against marketing KPI’s and support development
• Innovation: Collaborates with partners such as Loblaw Agency, and Loblaw Media to incorporate leading edge, innovative marketing strategies across paid, earned and owned channels, to drive relevant and best-in-class campaigns

Outcomes & KPIs:

• App acquisition
• In app engagement
• Paid media ROI/ CPA
• Campaigns delivered on-time and on-budget
• App activation

Key Skills & Capabilities:

• Project management
• Budget management
• Translating marketing strategy into execution
• Marketing communication
• Developing marketing insights from data & analytics
• Brand strategy & positioning
• Strong knowledge of both traditional and digital marketing practices

Experience:

• 8+ years of experience
• 4-5 years in brand manager role, managing marketing campaigns

Loblaw is committed to sustainability by sourcing products with integrity and making a positive difference in the community. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

Employment Type:

Full time

Type of Role:

Temporary with Benefits (Fixed Term)

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:  

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.