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Research & Insights Coordinator (Remote)
Company | Undertone |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-05-27 |
Posted at | 1 year ago |
Undertone sits at the intersection of creative, data, and distribution, delivering award-winning creative experiences for the world's leading brands. Through our synchronized digital branding solution, we deliver cohesive stories that reach consumers across the most important touchpoints, screens, and platforms. We eliminate fragmentation and ensure brand messaging is synchronized and perfectly aligned with campaign KPIs—always with beautiful creative and in brand-safe environments.
We are looking for Research & Insights Coordinator to uncover, develop, and articulate insights into compelling narratives that drive success for external and internal customers. This position will leverage tools including a broad range of 3rd party campaign branding and emotional measurement studies and a variety of secondary and syndicated research sources to inform clients on new developments and trends in various industries. The Insights team is a critical resource for agencies, brands and internal partners and impacts Undertone's success directly.
Job Responsibilities:
We are looking for Research & Insights Coordinator to uncover, develop, and articulate insights into compelling narratives that drive success for external and internal customers. This position will leverage tools including a broad range of 3rd party campaign branding and emotional measurement studies and a variety of secondary and syndicated research sources to inform clients on new developments and trends in various industries. The Insights team is a critical resource for agencies, brands and internal partners and impacts Undertone's success directly.
Job Responsibilities:
- Create "stories" and audience personas around campaign results to elevate reporting from data points to insights
- Be a role model to other team members and be a representative of the Undertone culture both internally and externally
- Leverage data from multiple resources (syndicated, secondary) to inform various stakeholders on key industries
- Provide day-to-day research support for key internal customers (Account Executives and Client Partners)
- Handle study feasibility requests and otherwise support the Insights Team in implementation and reporting of 3rd party campaign effectiveness studies initially and train over time to handle these studies solo
- Provide comScore support for RFPs
- Partner cross-functionally to ensure client satisfaction
- 1 year research experience required, either for a company, publisher, vendor or at a college or university
- 1 year digital or print media research experience preferred, preferably at a publisher or vendor
- A minimum of a Bachelor's Degree required, preferably in Advertising, Psychology or Marketing
- Expertise in MS Excel and PowerPoint required
- Excellent written and verbal communications skills
- Detail-oriented with a strong customer service mindset
- Interest in learning about a broad range of 3rd party campaign measurement solutions including System1, Lucid, Foursquare and inMarket
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