Manager, Senior Brand Pharmacy

Green Shield Canada (GSC) is revolutionizing the healthcare industry as part of our mission to ensure better health for all!

In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to ensure she could afford a prescription for her sick daughter. He knew there had to be a better way! He introduced North America’s first prepaid drug plan, and Green Shield was born as a not-for-profit health benefits provider that re-invested its earnings to support better health for all Canadians.

Today, we follow in the footsteps of our founder as we continue our pursuit of a better way. No longer just a traditional health and dental benefits provider, Green Shield is now the first integrated health services organization in Canada that is both a payer (offering insurance, administering benefits, and paying claims) and a provider (offering medical, mental health, and pharmacy services).

This means we can uniquely offer:

• Direct access to real time professional health services
• Integration of our services, creating a seamless experience
• Improved health outcomes via preventative care and treatment, and data driven insights
• Convenience to engage our services anywhere, anytime, effortlessly

This evolution also deepens our social mission through both financial support and the direct delivery of services to support local communities and underserved populations across Canada.

THE ROLE IN A NUTSHELL

As a Senior Brand Manager for Pharmacy, you will serve as a strategic business partner to support Pharmacy within GreenShield’s Health Line of Business (LOB). Your role is to drive growth aligned with the LOB’s strategic priorities through the development of effective marketing strategies, plans, and executions. Your expertise in optimizing workflows and understanding audiences and stakeholders will be crucial in creating an enhanced engagement model for clients, internal teams, sponsorships, and the Integrated Agency Team (IAT). You will immerse yourself in all aspects of the line of business, including market, competitive insights, customer and consumer insights and analytics, and you will leverage your knowledge to develop long-term strategies and fully integrated marketing campaigns for B2B and B2C audiences that drive profitable growth. You have a proven ability to work with various stakeholders both internally and externally, and manage multi-faceted initiatives through to completion, with communication at all levels of the organization.

Reporting to the Director, Health Marketing, the Senior Brand Manager will be accountable for:

Strategic Leadership & Business Planning: Collaborate with cross-functional teams to understand the strategic priorities of the LOB. Develop comprehensive marketing strategies aligned with the LOB's growth objectives. Identify and leverage market trends, competitor analysis, and customer insights to drive strategic decision-making.

Marketing Strategy and Execution: Create detailed marketing plans, including campaign objectives, target audiences, key messages, and channels. Oversee the implementation of marketing initiatives, ensuring alignment with brand guidelines and strategic objectives. Monitor and analyze campaign performance, making data-driven recommendations for optimization.

Integrated Communication Development: Development of positioning & go to market advertising strategy, briefing for creative development and production, media planning and consumer/customer promotions including all required tools and collateral to achieve brand objectives for Insurance.

Project Management: Act as a key point of contact for assigned initiatives and see projects from planning to development and execution. Support the creative process in a multi-level matrix organization inclusive of approvals.

Brand Architecture Stewardship: Support in analyzing the current LOB brand architecture and assessing its effectiveness in delivering key messages and supporting business objectives. Help define the desired brand architecture for the LOB, ensuring alignment with overall brand strategy and guidelines. Develop guidelines and standards for brand implementation across marketing initiatives.

Leadership: Foster strong working relationships with cross-functional teams, including sales, product, and communications. Collaborate with internal stakeholders to ensure marketing initiatives support overall business objectives. Act as a trusted advisor to senior leadership, providing insights and recommendations on marketing strategies.

WHAT WE ARE LOOKING FOR

Experience: 7+ years in a (Senior) Brand Marketing Manager position; digital pharmacy experience considered an asset

Education: Business / Marketing degree preferred; MBA is an asset.

Knowledge:

• B2B Marketing acumen • Media/Channel Planning • Market Research Principles

• B2C Marketing acumen • Creative development • Innovation Performance

• Portfolio strategy • Agency management • Consumer/Customer Promotions

• Pharmacy industry knowledge • P&L Management

Skills:

• Project Management • People leadership • Planning

• Strategic thinking • Collaboration • Business Analytics

• Problem solving • Budgeting

• Insights and analytics • Multitasking

Abilities:

• Strong business orientation with the ability to interpret business requirements and translate those into actionable, practical, and measurable marketing strategies.
• Exceptional collaborator with confidence and integrity to earn confidence quickly.
• Proven ability to deeply understand consumer needs, unearth new insights, and translate learnings into successful new marketing initiatives.
• Ability to manage complex cross functional projects and integrate tightly with key LOB partners to deliver compelling executions that ultimately will deliver ROI.
• Ability to synthesize multiple qualitative and quantitative inputs to deliver sound and sustainable strategies.
• A Brand Ambassador who is passionately engaged and understands B2B & B2C marketing.
• A robust sense of humour is required.
• An entrepreneurial mindset with the rigor and discipline to build the business and competencies that will allow us to stand out in the market.
• Excellent verbal and written communication skills, with the ability to simplify and create compelling narratives in PowerPoint.
• Strong knowledge of cross-function interdependencies, with the ability to influence the internal network to drive results.

Our purpose is rewarding, but we don’t stop there. Check out these perks:

• Extensive health and wellness benefits starting on day 1: We are in the health benefits business, after all!
• Time to recharge: Vacation days, an end of year holiday shutdown, and even your birthday off!
• A flexible work schedule: The flexibility to work from home 3 days a week.

GSC supports diversity, equity and inclusion in our teams and communities, and we value the unique contributions made by all individuals. Even if your experience doesn’t align perfectly to every requirement in this posting, but you are excited about this opportunity, we invite you to apply.

Providing this information gives GSC consent to use your personal information to assess your suitability for specific positions, future opportunities or for your personnel file. Your résumé will be held in strict confidence and will be viewed only by the Organization. Information may be stored outside of Canada and could be used for aggregate statistical purposes (which uses no personal identification).

We encourage applications from all candidates and will accommodate needs under human rights legislation throughout all stages of the recruitment and selection process. Please let us know of any accommodations through [email protected]. Information received relating to accommodation will be addressed confidentially.