Manager, Investing Marketing Strategy

Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, there are flexible working arrangements so you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at Questrade.

What’s in it for you as an employee of QFG?

• Career growth and development opportunities
• Hybrid and flexible work arrangements
• Paid vacation, personal, and sick days for work-life balance
• Health & wellbeing resources and programs
• Work with diverse team members in an inclusive and collaborative environment
• Competitive compensation and benefits packages
• Opportunities to contribute to community causes

We’re looking for our ne xt Manager, Investing Marketing Strategy. Could It Be You?

As a strategic thinker, this role will help lead and develop the marketing strategy for Questrade Financial Group’s investing products and services.

What’s it like working as a Manager, Investing Marketing Strategy at Questrade?

Reporting to the Senior Manager, Investing Marketing Strategy, you will play a key role in translating Questrade’s investing product roadmaps and revenue goals into go-to-market and holistic marketing strategies.

In this highly cross-functional and strategic role you will need to build relationships and manage partnerships with a variety of stakeholders including but not limited to our Product Management, Brand, Design, Content, Technology and Customer Experience teams.

This role would excite you if you love:

• Building an idea or program from a wide, holistic lens and then distilling it into moving parts
• Fact-finding, reviewing data insights, asking the right questions
• Storytelling and are comfortable building concise, data-driven presentations to share your plans and ideas
• Identifying gaps, opportunities and challenges for enhancing existing and bringing new programs and products to market

Our team’s success will be measured by:

• Increase in defined customer engagement metrics and acquisition targets
• Customer feedback and survey data
• Increased revenue
• Positive P&L by product and business line

Need more details? Keep reading…

In this role, responsibilities include but are not limited to:

Investing Strategy & Relationship Management:

• Build strong knowledge around the investing competitive landscape, customer insights, industry flows and trends to develop and inform product positioning.
• Collaborate with investment Product Management to identify key functionality in each release, and the impact and value to customers
• Lead competitive intelligence gathering, market research, and definition of customer and consumer personas.
• Identify, quantify and select which market segments should be targeted
• Synthesize consumer insights, market trends (global and local), and competitive landscape to drive marketing decisions.
• Assist in the development of a holistic marketing strategy to support the launch of new investing products - including but not limited to market analysis, strategy and positioning.
• Work with cross-functional teams to develop investing value propositions and product positioning that builds awareness and drives consumer demand.
• Define, monitor, and maintain QFG’s competitive position
• Support QFG’s mission, vision, and values in all interactions, plans and activities
• Identify growth strategies and opportunities to engage with
• Perform market research, gap analyses and competitor research to identify marketing opportunities and threats and develop strategies to leverage or mitigate each respectively
• Collaborate with key stakeholders and executives across the organization to gain buy-in on the go-to-market strategies

So are YOU our next Manager, Investing Marketing Strategy ? You are if you…

• You have a successful track record of building strong product marketing strategies
• You are comfortable with ambiguity and ability to adapt to changing and growing priorities with an eye for prioritization
• You have the ability to work in a fast-paced environment, demonstrating flexibility when re-prioritizing is necessary
• You have 5+ years of relevant product marketing and/or marketing strategy experience
• You have proven experience planning for, measuring and driving results
• You have a Bachelor's degree in business, marketing, communications, or related field
• You have advanced written and verbal communication and interpersonal skills, comfort with presenting work to various stakeholders and audiences
• You have a keen interest and/or knowledge of the investing space
• You have excellent organization skills and strong attention to detail
• You have the ability to build trust, reputation and credibility of marketing across the organization
• You have the ability to collaborate and listen, a value for relationship building and are confident in asking others how to help clear roadblocks, and a genuine want to understand the opinions of others in order to incorporate it into strategies
• You have an understanding of data and its importance in driving strategy, decision-making and influencing
• You have experience working with analytics and reporting dashboards to uncover marketing insights
• You have an understanding of how to influence cross-functional stakeholders and secure leadership buy-in, specifically when introducing new or optimized strategies
• You are self-driven, results-oriented, with a positive outlook and a clear focus on high quality deliverables
• You have a customer-centric mindset
• You have sound business acumen, judgment and decision-making abilities

Additional kudos if you…

• You have experience working with Google Gsuite (Docs, Sheets, Slides, Drive)
• You have experience in financial services and/or banking is an asset

Sounds like you? Click below to apply!

At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

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