Program Strategy And Marketing Delivery Specialist

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
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This is a 12-month contract position
Reporting to the Marketing Manager, Client Engagement Strategy & Delivery, the Program Strategy & Marketing Delivery Specialist has two hats. The first is driving end-to-end delivery of marketing campaigns promoting Voluntary Benefits products. The second is coordinating workstreams & activities for the Channel Strategy & Lead Generation Initiative.
What will you do?

• Work with workstream leads to consolidate detailed project Plan & milestones.
• Identify dependencies across workstreams & provide transparency on overall impact.
• Assist in coordinating required activities across workstreams.
• Request updates from workstream leads on the required cadence.
• Work with internal analytics teams to help ensure measurement and reporting on campaign activity is in place.
• Coordinate & facilitate bi-weekly update for Steerco & manage the overall agenda.
• Identify opportunities for improvement based on post analysis or best practices to increase efficiency of program execution and effectiveness.
• Facilitate weekly touchpoints with each workstream to discuss progress, roadblocks, and alternative solutions.
• Drive end-to-end delivery (from ideation to execution) of marketing campaigns in various digital channels.
• Set up working sessions as needed (cross-workstream).
• Work with Creative Services to develop marketing messages that are clear and client-centric, using plain language and behavioural economic principles.
• Work with workstream owner(s) to develop a good understanding of the project objectives, core members & key stakeholders.
• Coordinate workstreams with other internal teams, business partners and external vendors to execute campaigns as needed.
• Keep workstreams on track to hit planned deadlines & milestones.
• Ensure knowledge of campaign strategy, brand, the plan sponsor/association/client and the product value proposition are appropriately reflected in all communications (print and electronic).
• Work with executive assistants to book meetings & working sessions as needed.
• Represent Marketing on special projects on occasion.
• Provide recommendations on timeline based on dependencies and constraints.
• Develop and implement test and learn direct response marketing campaigns, including preparing and presenting briefs to support business objectives.
• Own and manage various administrative responsibilities.
• Manage campaign execution, including preparing workback schedule, copy editing; providing creative direction; managing approvals (business partners, legal, compliance, risk etc.) translation, printing, production and distribution processes.

What do you need to succeed?

• Excellent interpersonal skills and ability to build relationships with business partners.
• Ability to consult, negotiate and influence.
• Proven balance of analytical and creative problem-solving skills.
• Ability to learn new programs and processes.
• Proficient in Microsoft Office (Excel, Word, PowerPoint) and Adobe software.
• Ability to handle multiple projects, organize work and set priorities.
• Strong communications skills (both verbal and written).
• Work well independently, but also function in a team environment.
• A familiarity of behavioural economics and plain language principles.
• Excellent project management and time management skills.

What will be nice to have?

• Knowledge of the insurance and financial services industry.
• Post-secondary education in marketing or communications.
• Experience using Adobe Campaign and InDesign.
• Bilingual skills (English and French).
• Experience with marketing data analytics.
• 2 to 5 years in a Marketing Specialist or Project Coordinator role.
• Experience coordinating cross-functional projects involving multiple stakeholders.

What’s in it for you?

• Great Place to Work® Certified in Canada and the US - 2022
• 2021 Flexible hybrid work model including in-country work-from-home if you prefer.
• 2022 Named “Best Places to Work” by Glassdoor - 2021
• Pension, stock and savings programs to help build and enhance your future financial security
• Canada Award for Excellence for Mental Health at Work
• Great Place to Work® award for Best Workplaces for #HybridWork

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.
Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.
Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to [email protected].
At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.
We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.
Salary Range:
51,100/51 100 - 82,800/82 800
Job Category:
Marketing
Posting End Date:
21/07/2023