Marketing Coordinator, Channel Strategy

Who we are

Join Scene+ and be part of Canada's most robust lifestyle loyalty program with over 13 million members and growing! We are a trusted brand, driven by the belief that there's always something to look forward to with rewards for every kind of life. Our goal is to become Canada's favourite loyalty program by nurturing our Members with rewards their way.

We're the exciting joint venture of Cineplex, Empire, and Scotiabank, blending the energy, optimism, and atmosphere of a startup with the funding of three major players. With over 60 team members and plans to grow more, we're an emerging, responsive company. We offer collaboration, accountability, challenges, and rewards to everyone who joins us.

Our motto is "Love what's next," and we believe it applies to your career too. Join us to help evolve the program, collaborate with amazing teams, and love what lies ahead.

Who we need:

We are looking for a Marketing Coordinator, Channel Strategy who wants to play a crucial role supporting the end-to-end targeted campaign process. You will leverage member data to drive channel marketing initiatives that align with our partners' business objectives, elevating the impact of our messaging to millions of members nationwide.

What's in it for you:

Ownership. We are a data science driven company. Our customer database is one of Canada's largest and most complex, with data from dozens of different partners and millions of members. Every communication initiative you work on will have a significant and measurable impact on the organization as a whole, our partners, and our loyalty program members.

Impactful simplicity. You'll be part of a future-forward team that values authenticity and invites fresh perspectives. You will have the chance to work on projects involving our partners, with the end goal of delighting our shared customers. Your work will be experienced by millions of Canadians.

Anticipation. With giants in banking, grocery, and entertainment as our owners and partners across various categories like travel, shopping and dining, this is an opportunity to gain exposure across a wide range of sectors. With over 30% of our team promoted within the last year, we have a proven history of supporting the growth of our people. Whether you want to increase your influence with us directly or with a parent company, there is always something to look forward to.

As our new Marketing Coordinator, Channel Strategy you will:

• Support. You will take direction, increasing your autonomy over time, and build multi-channel communication deployments. You will assist with day-to-day CRM marketing activities including, but not limited to, campaign set-up, scheduling, testing, reporting, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
• Optimize. You will think strategically identifying and capitalizing on opportunities to put impactful campaigns in front of our millions of members, carefully determining the best channels to use for the targeted segment or brand.
• Collaborate. You will nurture strong relationships and trust with Owners/Partners and internal cross-functional teams. You will negotiate time, space, and resources to ensure that your portfolio objectives are prioritized.
• Grow your knowledge. You will expand your understanding of our membership experience, channel marketing, and partner brands. You will learn and recommend new tools and processes to optimize our performance. You will identify opportunities to streamline workflows, reduce manual effort, and maximize resources.

You bring:

• The technical skills. You have proven knowledge of a CRM such as SalesForce, as well as basic knowledge of HTML, CSS, and SQL and an eagerness to learn. You are familiar with email and push notification standard methodologies and applying thorough Quality Assurance (QA) processes. You have strong analytical skills, with the ability to independently derive insights from data.
• The experience. You have supported the design, development and deployment of innovative and personalized channel marketing initiatives. You are genuinely excited about the possibilities of further elevating a well-loved loyalty program and helping to attain business outcomes through effective CRM data-driven strategies. You embody our value of thinking and acting in future-forward ways, continuously researching and exploring the ways the CRM landscape is evolving.
• The project support skills. You have direct experience coordinating and managing projects from end-to-end. You are data-driven and responsive. You can balance multiple competing priorities, pivoting to respond to urgent team and project needs. You can coordinate deliverables for multiple campaigns simultaneously.
• The focus. You are strategic, and goal-oriented. You thrive in an autonomous role, and take an entrepreneurial approach to managing your accountabilities, proposing innovative solutions to achieve measurable results.
• The interpersonal skills. You are highly collaborative, and can build trusting relationships. You have professional communication skills and can adapt your style to suit any audience. You can confidently present and champion options and recommendations to executive stakeholders, translating technical details for a nontechnical audience.

Why work for Scene+? The best of all worlds. We offer:

• Perks. Enjoy a competitive salary and benefits package, performance-based bonuses, and extra rewards from our owners, including discounted rates on mortgages, banking and movies.
• The future. We are all about living in the moment while looking towards the future. Because to us, the only thing more exciting than today is tomorrow.
• Warmth. We're nurturing an authentic culture of relationship building, knowledge sharing, and creativity. As we continue to grow and work together, everyone is invited to share ideas for fun with the team.
• Transparency. Our strategic focus comes from our owners, along with funding and infrastructure support. The creative approach and direction is Scene's to run with.

Apply now.

If you have 70% of what we're looking for and 100% authenticity and passion, express your interest here. Please contact us by email and let us know what accommodations or assistance we can provide you during the application process.

At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

#LI-Hybrid