Sr Manager Marketing Strategy

Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title

Sr Manager Marketing Strategy

What will you do?

• Lead the creation of marketing collateral, including case studies, white papers, and presentations, that effectively communicate the benefits and features of our cloud technology solutions
• Lead the process of developing multi-year strategic plans for the cloud Program
• Develop and implement a comprehensive marketing strategy that promotes our cloud technology solutions to internal and external audiences
• Create compelling messaging and positioning that clearly communicates the value of our cloud technology solutions to target audiences
• Facilitating the assessment of business drivers that influence IT initiatives in Cloud; ensuring the alignment of the IT with overall business goals.
• Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed
• Collaborate with product management, cloud adoption, and business development teams to develop and execute go-to-market plans for new products and features
• Stay up to date on industry trends and best practices and apply them to our marketing strategies and tactics
• Develop and execute digital marketing campaigns, including email marketing, enterprise events to generate leads and drive conversions

What do you need to succeed? Must-have

• Experience marketing technology solutions, preferably in the cloud computing or financial services industry.
• Experience with public cloud platforms such as Azure, AWS and Google Cloud Platform
• Strong understanding of cloud computing technologies, such as IaaS, PaaS, and hybrid cloud models.

• Strong project management skills, with the ability to manage multiple projects and priorities in a fast-paced environment
• Ability to simplify complex information and illustrate the business value we provide to our stakeholders
• Excellent communication skills, both verbal and written, with the ability to create compelling messaging and positioning
• Strong strategic and analytical skills, with a demonstrated ability to develop and execute successful marketing strategies
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities.
• Experience with digital marketing channels, including email marketing and search engine marketing

Nice-to-have

• Working experience in working in a technology or banking-related field
• Experience building cloud native applications or previous software development experience

What’s in it for you?

We thrive on the challenge of designing the best cloud platform and enabling our developers to be extremely productive. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work
• A world-class training program in financial services
• Ability to make a difference and lasting impact
• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Opportunities to take on progressively greater accountabilities
• Leaders who support your development through coaching and managing opportunities

Job Summary

This is an exciting opportunity to shape the Cloud Platform at RBC, building on leading-edge technologies, cloud-native development and innovative cloud services.

In this role, you will develop and execute marketing strategies to promote our cloud technology solutions to our stakeholders and customers. You will work closely with cross-functional teams, including product management, cloud adoption, and business operations, to develop and execute marketing plans that drive demand for our cloud technology solutions.

Address:

TORONTO, Ontario, Canada

City:

CAN-ON-TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

Technology and Operations

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2023-04-17

Application Deadline:

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.