Marketing Manager, Channel Performance & Strategic Initiatives

Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title

Marketing Manager, Channel Performance & Strategic Initiatives

What is the opportunity?

Are you a data-driven marketer that is motivated by results? Does working on a strategic, transformative portfolio on a high-performing team within one of Canada’s best workplaces get you excited? Are you looking to join and contribute to a team culture of empathy, resilience, support and fun? If so, please read on.

The Personal Banking Acquisition team is looking for a seasoned marketer to join the Channel Experience and Strategic Initiatives Marketing team.

In this role, you will report into the Director of Marketing, Channel Experience and Strategic Initiatives and work closely with a specialized team of marketers, agency and business partners to deliver innovative campaigns and programs. You will assist with the development and execution of high impact digital marketing initiatives that drive personal bank account acquisition (both new client acquisition and cross-sell) and build equity in RBC Vantage, our everyday banking brand. Your attention to detail, superior project management skills and ability to influence all levels of partners within and outside RBC will be critical to the success of our team in meeting and exceeding our objectives.

The preferred candidate will be an experienced marketing professional with demonstrated success in driving acquisition of a product or client segment. You will have a proven track record of best-in-class execution, strategic thinking and an analytical mindset.

What will you do?

• Publish and update digital reporting dashboards to manage and evaluate campaign effectiveness, scanning for insights and trends to inform recommendations
• Support end-to-end ‘always-on’ programmatic and digital marketing campaigns to drive bottom funnel conversion, optimizing new-to-bank acquisition as part of overall PBA acquisition strategy
• Support strategic initiatives that build equity in RBC Vantage included but not limited to channel specific marketing campaigns and collateral, sponsorships and partnerships
• Manage campaign budgets, including the budget tracking and forecasting process
• Execute and optimize existing RBC client PBA acquisition campaigns from project management, content development, approvals and reporting
• Participate in special projects as required
• Identify opportunities to improve and streamline current/new processes
• Leverage direct marketing, emerging digital and social media vehicles to drive client acquisition
• Support the planning and execution of the PBA acquisition marketing strategy, working with the Director and Senior Marketing Manager, stakeholders and support teams to successfully deliver campaigns, on time and on budget to the standards of the high performing team

What do you need to succeed?

Must-have

• Excellent project management and organizational skills with ability to effectively lead a project through tight timelines, prioritization, budget management and collaboration
• 3+ years of integrated cross-platform marketing experience (digital programmatic experience is an asset)
• Excellent relationship building, strong collaboration skills, with positive, professional attitude Thrive working in a fast paced and sometimes ambiguous environment
• Demonstrated success in driving acquisition for a product or client segment through the delivery of digital performance marketing campaigns (including SEO/SEM, social media, and display) Experience working with agencies, writing creating briefs and management of creative processes
• A university or college degree
• Solid working knowledge of digital analytics platforms with an aptitude for measurement and evaluation of digital marketing campaigns
• Proven relationship building and stakeholdering to gain alignment from internal partners and rally teams toward advancing work
• Strong verbal & written communications skills – with keen ability to simplify complex concepts
• Strong analytical skills coupled with the ability to leverage consumer insights and translate those into actionable insights

Nice-to-have

• Comfortable with innovation, new technologies and an agile/fast-paced environment
• Knowledge of business, legal, compliance and regulatory guidelines related to advertising and marketing communications
• Financial Services industry experience and/or experience in a large matrix organization

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Summary

Address:

TORONTO, Ontario, Canada

City:

CAN-ON-TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

Strategy and Administration

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2023-06-12

Application Deadline:

2023-06-19

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.