Director Marketing Strategy And Business Management

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid

The Director of Marketing Strategy and Business Management is responsible for monitoring, measuring, analyzing and optimizing the effectiveness of marketing initiatives and team activities, as they relate to the overall company goals, and the objectives of the Global Institutional Marketing team and Global Brand team.

This role will collaborate closely with global marketing colleagues and business collaborators in Asia, Canada, the US and Europe to align on priorities, measurement, and tracking and helping to drive employee engagement. The role will also be responsible for collaborating with the Global Head of Brand and Institutional Marketing on setting strategy and objectives as well as regular team communications and collaborator updates on team progress and OKRs. This role will be an integral part of the Global Brand and Institutional Marketing leadership team, reporting directly to the Global Head of Brand and Institutional Marketing.

Essential Responsibilities

Reporting:

• Evaluate current activities and find opportunities to optimize and achieve global alignment/efficiencies
• Monitor and report on effectiveness of ongoing Global Brand and Institutional marketing campaigns across regions
• Monthly business reporting to global marketing
• Serve as a centralized contact for strategic funding initiatives. Work with key collaborators to outline requirements and track critical metrics; assist in the development of cases
• Overall budget management and participation in expense tracking and management
• Quarterly business reporting on key marketing critical metrics and accomplishments

Employee Engagement

• Track employee engagement and feedback within the department
• Make recommendations for department sharing opportunities based on feedback and survey results
• Continuously collect feedback within the department and create practical solutions to address common themes
• Coordinate with department heads on action planning sessions and determine regular check points for follow up on action plans
• Manage and analyze results of quarterly marketing team meeting surveys

Communications

• Identify ways to improve the amplification of team achievements and how they connect to business goals and objectives
• Build communications strategy with leadership and develop regular team communication materials (monthly newsletters, quarterly review materials, collaborator presentations)
• Engage with team leaders and counterparts in Retail and Retirement to share standard processes and form a community of practice

Shared Responsibilities

• Influence strategy and prioritization
• Demonstrate strong leadership within the department/firm
• Collaborate with team members and collaborators
• Exceptional communications skills (written and verbal) with strong proficiency in PPT and Excel
• Contribute to vendor selection and marketing technologies to support the business
• Influence business partners

Job Requirements

• Bachelors degree
• 8-10+ years of experience in the asset management or related industry; agency experience required
• Management experience preferred

Competencies

• Connected problem solver
• Excellent communication and presentation skills
• Creative and innovative problem solver with a solution-oriented approach
• Ability to build and maintain collaborative relationships across the organization
• Knowledge of the investment industry, markets, products and investment concepts
• Knowledge of the asset management regulatory environment and guidelines
• Excellent organizational and prioritization skills

What can we offer you?

• A focus on growing your career path with us.
• A competitive salary and benefits packages.
• Flexible work policies and strong work-life balance.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• Professional development and leadership opportunities.

Our commitment to you

• Championing Corporate Citizenship We build a business that benefits all collaborators and has a positive social and environmental impact.
• Boundless opportunity We create opportunities to learn and grow at every stage of your career.
• Delivering the promise of Diversity, Equity and Inclusion We foster an inclusive workplace where everyone thrives.
• Values-first culture We lead with our Values every day and bring them to life together.
• Continuous innovation We invite you to help redefine the future of financial services.

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Toronto, Ontario

Salary range is expected to be between

$100,500.00 CAD - $180,900.00 CAD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.