Coordinator, Direct Marketing Jobs

Who We Are

At Heart& Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.

We believe in equity, diversity and inclusion― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living disabilities are encouraged to apply.

To learn more about our mission, values, commitment to EDI, and the difference Heart& Stroke makes in the lives of people in Canada at every age, pleasevisit our website.

The opportunity

Reporting to the Senior Manager, Early Donor, this role is responsible for providing campaign development and execution support across direct and digital marketing campaigns. This role supports the fundraising team with select campaign execution and analytics across campaigns including, but not limited to direct mail, email, donation forms, lead generation and website.  The portfolio focuses on both early donors (acquisition of donors and onboarding them to Heart and Stroke), as well as supporting our Direct Digital Marketing portfolio tactics.

How You Will Make An Impact Every Day

Campaign Development and Execution Support 

• Coordinates French adaptation and creative development for both with responsibility for securing the Quebec office reviews and approvals 
• Ensure all internal program owners and stakeholders are supported on appropriate direct mail and email channel integration points for the Early Donor portfolio and Digital across Direct Marketing teams 
• Own competitive and industry tracking and proactively summarize findings for Senior Manager, Early Donors. 
• Assists in development of key support documents (e.g., campaign matrices and campaign overview) 
• Develops and manages timelines to support direct and digital marketing campaigns, ensuring channel strategies align for all initiatives. 
• Consult and partner within the DM team to share best practices to improve testing and deployment strategies and maintain user journey documentation. 
• Provides document editing and proofreading support to the team 
• Tests digital materials (emails, donation forms, landing pages, etc.) to ensure proper tracking, implementation, link functionality, data flow, personalization, copy and creative implementation  
• Consolidates, analyzes, and summarizes the performance of Early Donor journeys and Digital campaign support and proactively provides updates to Sr. Manager and Associate Manager(s) 
• Responsible for communication seed list tracking ensuring current, process is operating efficiently and records the campaign seeds as they come in 
• Responsible for QA of staging links, campaign tracking codes, rendering tests and deployment criteria for email campaigns, as well as logging and evaluating testing strategies   
• Leads email setup and supports deployment, working closely with the Associate Manager, Digital Direct Marketing and external vendors 
• Reviews and approves direct mail dumps, counts and lives and cross-examines data for alignment with campaign strategy 
• Coordinates asset hand-off and organization for internal and external  
• Maintains deployment and testing calendars, and coordinates performance dashboard summary  
• Assists in preparation of direct marketing campaign communication briefs and campaign wrap-up documents 

 Campaign Monitoring and Reporting 

• Collect data from various reporting tools, existing internally and externally (including but not limited to: Google Analytics, Salesforce Marketing Cloud, Social Ads Manager, CRM and charity fundraising software) 
• Consolidate data and ensure usable for internal review and ongoing tracking and support 
• Report weekly on KPI data sources to inform Sr. Manager, Early Donors and team members across Direct Marketing 

 Administrative Support and Organization 

• Takes detailed minutes and contact reports of meetings where follow-up and action items are required 
• Validates codes and entries for internal invoice management  
• Maintains portfolio campaign samples, both internal and competitive, as well as working files. 
• Provides additional administrative support as needed 
• Processes vendor invoices and coordinates with finance to maintain accurate portfolio financial tracking, and report budget tracking back to Senior Manager, Early Donors  
• Collaborates with Senior Manager, Early Donors and Associate Managers on presentation decks, results, and insights as well as other related knowledge gathering requests for the portfolio as required 

Experience

 Who we need

• Experience in marketing, particularly in direct response is an asset  
• 2-3 years relevant experience, ideally in a fundraising environment  
• Experience working in a fast-paced environment involving multi-tasking and critical deadlines 
• Previous experience in a hybrid remote/office environment an asset 

Education

• Post-secondary education 

Skills

• French language is an asset 
• Knowledge of Google Analytics, the basics of the Salesforce Marketing Cloud dashboard, Blackbaud or other related CRM software’s UI are all an asset 
• Exceptional communication skills, both oral and written, with the ability to communicate at all levels with confidence 
• Donor or customer journey understanding is an asset 
• Excellent computer skills with sound working knowledge of PC applications (MS Word, Excel, PowerPoint, Microsoft Outlook, Google Apps and Adobe Acrobat)  
• Extremely detail oriented and accurate 
• Advanced organizational skills with the ability to identify key priorities 

What We Offer

At Heart& Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others’ health and well-being.

In addition to a competitive salary, we believe that time off is integral to the personal health and wellness of our employees. We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. We also provide competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.

Apply now

If you want to join the fight to beat heart disease and stroke, please apply by sending your resume byJune 16, 2023.

Only those candidates that qualify will be selected for an interview. At this time, all interviews are being conducted via phone and/or video call― we look forward to“virtually” meeting you!

Accommodation

We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please let us know and we will do our best to address your needs.

Please note: Heart& Stroke has a vaccination policy that requires all employees to be fully vaccinated unless they have a valid exemption. You can view our policyhere. 

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