Specialist, Digital And Direct Marketing (Full Time) - Toronto, On

Would you like to work for a not-for-profit organization that is dedicated to maximizing the independence and community participation of people with disabilities across Canada? Would you like to play a role in advocating for inclusion and equity for all people living with disabilities?

March of Dimes Canada (MODC) is a leading national charity committed to championing equity, empowering ability, and creating real change that will help the more than six million people living with disabilities across the country unlock the richness of their lives. We serve, connect, and empower people living with disabilities to participate fully in life — on their own terms.

Our work is grounded in the voices of the people we serve, built on a foundation of service, and backed by a 70-year history of success. Born in the last great public health epidemic, we know that seemingly impossible goals can be achieved, and barriers can be broken. In the 1950s, March of Dimes Canada helped in the global effort to find a cure for polio. We’ve since evolved to become a recognized leader in disability service design and delivery, supporting people at home, work, and in their communities with unparalleled reach and impact.

Now, inspired and guided by our community, we’re expanding our horizons even further. Together with our clients, partners, supporters, and allies, we are working to create communities in which people living with disabilities can not only live but thrive in all they aspire to do.

Through our Culture Code we live the values of: We Are One Team, We Are Accountable to Ourselves and Each Other, and We Adapt and Grow Together. We are looking to add a dynamic team member to our Philanthropy team.

The Role

The Specialist, Digital and Direct Marketing will plan, manage, develop, and execute comprehensive communication materials for all digital fundraising and direct marketing activities within the Mass Marketing team. Reporting to the National Director, Mass Marketing and with a dotted line accountability to the Manager, Digital Fundraising, this role is critical in meeting the annual revenue target of both the Direct Marketing and the Digital Fundraising programs. The Specialist will serve as the primary project manager and the point of contact for the agency partner of each program. This role will also be a strong collaborator internally with key stakeholders including the Brand Marketing team and the charitable program/product leads.

Responsibilities

• Oversees the development and execution of each campaign/project – print and/or digital
• Other duties as specified
• Review and feedback rounds
• Brief
• Final sign-off
• Copy
• Act as project manager of all Direct Marketing and Digital Fundraising activities, including but not limited to direct mail, email and digital campaigns, and digital paid media posts
• Version mapping
• Liaise with Brand Marketing to ensure all Direct Marketing and Digital Fundraising materials support the organization’s overall branding and messaging strategy
• Coordinate with internal teams, external agencies and suppliers to ensure on-time and on-budget deliverables
• – including:
• Collaborate with Brand Marketing and program delivery teams to gather program/product specific information and compelling client story resources (interviews, photos, videos etc.)
• Design/Layout

Qualifications

• Ability to work in teams or independently with minimal administrative support
• Exceptional proofreading and editing abilities with fundraising material
• Strong problem-solving skills, including the ability to develop innovative approaches and ideas and meet challenges with resourcefulness
• A minimum of 3 years of direct marketing, digital fundraising or communications experience working in a fundraising and/or not-for-profit environment
• Design/layout experience with programs such as Canva and InDesign an asset
• Strong project management skills, with the ability to oversee and execute overlapping campaigns/projects
• Excellent interpersonal skills and judgement, with a demonstrated ability to deal with sensitive or confidential matters with high degree of diplomacy, discretion and tact
• Strong computer skills including Microsoft Office and experience with a CRM/donor database
• Ability to understand the strategy, goals and plans of both the Direct Marketing and the Digital Fundraising programs, and translate this understanding into compelling and convincing content and call to action for donors and external audiences
• Experience using electronic media such as websites, e-mails, social media, & other web platforms
• Exceptional communications skills and professional presence necessary to interact with internal and external stakeholders including staff, volunteers, clients, vendors and donors
• Post secondary degree or diploma in Business, Fundraising, Marketing, Communications or related discipline; or equivalent combination of education, training and experience
• Excellent attention to detail and accuracy, with the ability to meet multiple deadlines
• Bilingual in French considered an asset
• Outstanding knowledge of fundraising activities such direct mail, telemarketing, email marketing, Face-to-Face, DRTV etc.

If you are interested in transforming the quality of life for people with disabilities, please apply directly online or submit your cover letter and resume in confidence to: Anita Chow

Please Note The Following

• This position will be a member of the national team, reporting to our Toronto office.
• Please indicate where you saw this posting in your cover letter, for our tracking purposes.
• This is a hybrid position - majority of work can be completed remotely, with 1 day/week at our 885 Don Mills Road office or as requested.

Please note that March of Dimes Canada has a mandatory COVID-19 vaccination policy. All employees must be fully vaccinated against COVID-19 by receiving all required doses of a vaccine approved by Health Canada at least 14 days prior to the commencement of their employment, or as otherwise recommend by public health authorities. We will provide reasonable accommodation to individuals who are unable to be vaccinated for medical reasons or on the basis of any other protected ground, as required under applicable human rights legislation.

March of Dimes Canada is committed to a selection process and work environment that is inclusive, equitable and accessible. We welcome applications from qualified individuals that reflect the abilities and diversity of the populations we serve. March of Dimes Canada will proactively provide accessibility solutions to job applicants throughout the recruitment process. If you require accommodation, please notify us and we will work with you to meet your needs.