Senior Digital Marketing Specialist

As the world leader in virtual care, Teladoc Health is passionate about taking care of people. We have been providing care in Canada for over two decades to more than 9 million Canadians and 85,000 plan sponsors. We deliver care across 175 countries (over 51 million members globally), living our mission to empower all people to live their healthiest lives by transforming the healthcare experience. Levering digital technology, we provide whole-person care that spans every stage in a person’s health journey from wellness and prevention to acute care to complex healthcare needs. Our Canadian team has doubled in size over the last two years, and our growth is expected to rapidly continue as we transcend the landscape of future healthcare.

Position Summary:

If you are highly motivated and skilled Digital Marketer, and interested in joining a fun, dynamic, high-performing team, we’d love to hear from you! As a Senior Digital Marketing Specialist part of the Teladoc Health Canada Marketing team, you will be responsible for executing comprehensive digital marketing strategies that drive brand awareness and lead generation, and assist with client and member engagement.

Role and Responsibilities

• Create and manage engaging content for the company website and social media platforms.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Utilize web analytics tools to measure the effectiveness of digital campaigns and make data-driven decisions.
• Analyze and report on campaign performance data and adjust strategies as necessary to improve results.
• Work closely with marketing, product, and sales teams to develop and execute digital marketing campaigns across various channels including email, social media, and paid advertising.
• Develop and manage search engine optimization (SEO) and pay-per-click (PPC) campaigns.
• Create and implement a lead generation strategy for the company.

Qualifications and Education Requirements

• Team player who takes initiative, responsibility, and is easy to work with.
• Experience with web analytics tools, such as Google Analytics, is a plus.
• Strong written and verbal communication skills.
• 3+ years of experience in digital marketing or a related field; healthcare and/or tech industry exp is an asset
• Strong analytical skills and ability to interpret data and make data-driven decisions.
• Experience with email marketing, social media marketing, and paid advertising platforms.
• Bilingual French/English preferred, but not a must have requirement
• Strong understanding of SEO and PPC best practices.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Bachelor's degree in marketing, business, or a related field.
• Experience with graphic design and video editing software is a plus.
• Proven ability to work in a team and collaborate with cross-functional teams.

If you are results-driven, team-oriented, creative and professional Digital Marketer, we encourage you to apply!

Why Join Teladoc Health?

A New Category in Healthcare: Teladoc Health is transforming the healthcare experience and empowering people everywhere to live healthier lives.

Our Work Truly Matters: Recognized as the world leader in whole-person virtual care, Teladoc Health uses proprietary health signals and personalized interactions to drive better health outcomes across the full continuum of care, at every stage in a person’s health journey.

Make an Impact: In more than 175 countries and ranked Best in KLAS for Virtual Care Platforms in 2020, Teladoc Health leverages more than a decade of expertise and data-driven insights to meet the growing virtual care needs of consumers and healthcare professionals.

Focus on PEOPLE: Teladoc Health has been recognized as a top employer by numerous media and professional organizations. Talented, passionate individuals make the difference, in this fast-moving, collaborative, and inspiring environment.

Diversity and Inclusion: At Teladoc Health we believe that personal and professional diversity is the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position.

Growth and Innovation: We’ve already made healthcare yet remain on the threshold of very big things. Come grow with us and support our mission to make a tangible difference in the lives of our Members.

At Teladoc Health we thrive on difference and individuality. Teladoc Health is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for any stage of the recruitment process / interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please reach out to us at [email protected]