Marketing Specialist, Digital Jobs

Role impact:

The Specialist - Marketing (Digital) will bring experience and passion to lead and build CF’s digital channels to connect with customers everyday with relevant, engaging content and communications. Overall, as part of the digital team, this role will play a part in managing digital campaigns and help to build strategy across the digital channels for all properties. The incumbent will be responsible for planning and testing on respective digital channels, formats and content communications and track to optimize performance KPIs specifically on digital.

On the Digital team, it will be important to support the digital channels and more specifically:

• Email: help to drive email strategy, process and implementation and bring to life CF’s marketing and content via email to deliver the optimal experience for CF Insider community members. This role will work to develop email trigger campaigns and leverage insights to build out audience groups to deliver a more personalized newsletter experience across all campaigns.
• Web: help deliver marketing, content, and Search Engine Optimization (SEO) strategy on CF’s web properties and monitor those web properties to continuously optimize for an improved customer experience and SEO.
• Community Engagement: will be responsible for monitoring CF’s social media channels to engage and communicate with the CF Digital Community. This role will play a key part in delivering appropriate and timely responses to customers’ contacts on social media channels to create a positive customer engagement with CF. It will require a high level of accountability to CF Community Engagement Playbook and escalation management approach.

What you will deliver:

• Brief the MarCom and Design team on the digital creative needs and ensure assets are optimized for digital channels.
• Track, monitor and report key KPI performance at regular intervals for ongoing digital optimizations and data driven decision making.
• Execute a data driven, test and learn approach to digital marketing across all digital platforms.
• Solicit property specific content, incorporate review from MarCom and then optimize execution on the digital channels, in collaboration with Regional Marketing.
• Gather data on consumer and digital channel insights, competitive analysis and other relevant ideas and innovation to work with the Manager - Digital to inform and build out strategy on the digital platforms for every day and seasonal campaigns.

Email:

• Continually test and optimize key email components such as subject lines, timing, creative layouts, segmentation, frequency and more.
• Work closely with the Marketing Intelligence team and external agency to build out audience segmentation lists customized and develop automated trigger campaigns based on customer insights to deliver a more personalized customer experience.
• Build and maintain email delivery process with a high attention to detail and collaboration to drive efficiency in cross functional approvals and ensure high level of quality and accuracy.
• Collaborate with Marketing Intelligence and external agency to monitor database health and ensure all technical aspects of email are functioning.

Web:

• Work closely with the Marketing team to optimize the content to align with web best practices, brand guidelines and optimized for both mobile and desktop visitors.
• Continually monitor and optimize web properties for SEO including researching and tracking performance against key search terms, working with the marketing team to optimize content and monitoring for consistent look and feel aligned to the brand guidelines to improve the overall customer experience and engagement.
• Leverage existing content-full components to build new pages and then work with the D&T team to collaborate as needed on new web components or Content Management System (CMS) feature enhancements to successfully manage and execute web-based projects.
• Support web projects from initial concept to successful delivery and lend support to occasional cross-channel coordination where web integrates with email and app channels. Effectively communicate with internal stakeholders, specifically the project management team, to field incoming web requests as well as the web-based tasks for major marketing campaigns to manage timelines and provide any required updates from a project management standpoint.

Community Engagement:

• Strong collaboration with key stakeholders in the Regional Marketing, Property Operations and Corporate Communications teams to follow the escalation process on customer contacts where necessary.
• High attention to detail and accuracy of customer responses in line with the customer communication approach within the CF Community Engagement Playbook and deliver against the Service Level Agreements (SLAs) as required.
• Support to deliver increased engagement and a more positive perception of CF on CF’s social media channels.
• Consistent monitoring of social media channels for customer comments and direct messages to track, prioritize and identify the level of response required.
• High level of communication and collaboration with the Regional Marketing team to direct and solicit required customer responses for any property specific inquiries.

What your strengths are:

• Data driven strategic mindset to incorporate insights and learnings into programs. Ability to apply a test and learn approach for ongoing program optimization.
• Innovative and growth mindset to identify potential opportunities as well application of industry-leading practices.
• Strong team building skills at a specialist level and act as a strong role model against CF Values amongst the team.
• High level of attention to detail and accountability
• It will be critical that this role has a strong attention to detail in management and execution to project timelines, budget management and overall task accountability.
• Solid verbal and written communication skills with internal and external stakeholders. Ability to generate reports and contribute to presentations that showcase program performance or support recommendations.
• Strong relationship management skills with internal and external stakeholders and ability to manage any challenges to successfully deliver against project goals, budgets, and timelines.

What you need to succeed:

• Post-secondary education preferably in Business, Marketing, Communications, Digital Marketing or Event Marketing.
• Minimum 3 years of marketing experience

Nice to Haves:

• Knowledge in Google Suite.
• Knowledge in budget and invoice management tools.
• Knowledge in project management tool Asana.

Why you should join us:

At Cadillac Fairview we have been transforming communities for over 50 years. We are so much more than our properties. We are building leaders at all levels. We offer the challenge of interesting work, a great organizational culture, the opportunity to collaborate with the best in the business, and support for your growth and development. We reward values-based behavior and superior results with a competitive rewards package that includes best-in-class benefits and pension. Imagine a place where you can make a difference!

At CF our everyday actions and critical business decisions are guided by our CF Values. Achieving results is naturally important for us and we achieve results through behaviours that are consistent with our CF Values.

Are you someone who believes in our values?

• Aim Higher – we strive to exceed expectations
• Engage with Empathy – we objectively consider the needs of others
• Embrace Change – we drive, learn from, and adapt to change
• Collaborate Effectively – we bring the right people together to get the right results
• Own Your Expertise – we empower ourselves and each other

At CF you’ll join a diverse community and award-winning team where your talent and commitment to excellence are welcomed, valued and respected. We’re ready to meet you there – are you?

CF is an equal opportunity employer and is committed to creating a diverse and inclusive environment. If you need reasonable accommodation during the recruitment, assessment, and/or selection process, please notify your CF contact or email [email protected].

CF currently has a vaccination policy that is a condition of employment.