Marketing Coordinator, Medical Jobs

About Avicanna

Avicanna is a diversified and vertically integrated Canadian biopharmaceutical company focused on the research, development and commercialization of plant-derived cannabinoid-based products for the global consumer, medical, and pharmaceutical market segments.We are seeking an innovative marketing manager to promote our company's branded finished products.We are seeking someone who is driven, ambitious, competitive, optimistic, resilient, analytic, a self-starter, independent, entrepreneurial and solution-oriented.We are looking for an enthusiastic and dynamic individual to fill the role of Marketing Coordinator. The ideal candidate is curious, analytical and well-organized, with passion for wellness. The Marketing Coordinator position is an entry-level position and will serve as springboard into Marketing management.As member of the Marketing team, this individual will support the coordination and execution of marketing projects a cross medical channels.

Reporting to EVP of Marketing

Schedule: Monday to Friday

Work Location: On-site, Toronto

Duties will include, but are not limited to:

• Coordinating marketing and promotion including website management and optimization
• Work with design team to support development of marketing materials including web, digital, print, product displays,social media campaigns
• Execute the marketing strategy and owned media channel strategies (websites, email and social) to drive awareness, sales and traffic to e-commerce site, aligned with overall medical priorities
• Work with the Marketing and Accounting teams to reconcile and track all Marketing invoices and expenses
• Manage and optimize SEM/SEO tactics and campaigns according to marketplace trends, media buy and overall business requirements
• Works closely with cross-functional teams and stakeholders across Marketing, Product Management, Medical, R&D and Sales
• Assists in the development and execution of Marketing events as needed
• Support Marketing Leadership team with Market analysis and reporting for medical channels
• Assists with go-to-market activities associated with new partnerships and product launches; including Sales enablement activities such as facilitating internal and external communication and organizing training
• Work with the Marketing Manager and EVP on smaller marketing projects as assigned
• Update and keeps customer facing documentation and promotional materials relevant by coordinating requirements with Sales and Marketing teams
• Prepare marketing reports by collecting, analyzing, and summarizing data in support of Marketing programs and campaigns
• Social media management and support with content development
• Works with marketing team to coordinate day-to-day activities that lead to the completion of projects and tasks in support of the annual marketing plan
• Manage various administrative responsibilities for the Marketing group including organization of internal and external meetings
• Collect and consolidate competitive information reports and competitive spending for the department
• Compile and maintain product information sheets, SOPs and marketing materials for onboarding new products
• Coordination with 3rdparties, external partners and agencies
• Assists in the development and execution of Marketing and channel programs in support of driving sales results
• Support new brand partner onboarding process, monitor the medical cannabis market and submit reports on emerging trends, combined with competitive analysis
• Coordinate and support supplier and vendor relations