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E-Commerce Marketing Coordinator Jobs
Company | Confidential |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Expires | 2023-12-06 |
Posted at | 11 months ago |
Overview:
Are you ready to take digital marketing to the next level? We are seeking an innovative E-Commerce Marketing Coordinator to join our team. In this role, you will have the opportunity to work on various projects within the marketing function. Get ready to unleash your creativity as you develop cutting-edge strategies, craft captivating content and explore exciting methods to engage in the digital world.
Key Responsibilities:
- Website Layout Design: Responsible for designing the website layout. This includes choosing colors, fonts, images, and layout that are visually appealing and user-friendly. The design should facilitate ease of navigation and enhance the user experience.
- Optimise website content and structure for improved search engine visibility and user experience.
- Create engaging content, run paid campaigns, and foster community engagement.
- Plan and execute email marketing campaigns, including list segmentation, content creation, and performance tracking.
- UX/UI Design: Responsible for participating in the UI generation through collaboration with other marketing team members. Ability to create designs that are intuitive and should aim to increase user interaction and engagement
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, and implement them to drive continuous improvement.
- Monitor and analyse website traffic and performance using tools like Google Analytics 4, and provide actionable insights and recommendations.
- Conceptualizing and Designing Graphics: Responsible for creating innovative and unique design concepts that align with the overall brand and target audience. They design graphics like logos, banners, buttons, and other visual elements for the website.
- Create and publish high-quality content, such as blog posts, articles, videos, and infographics, to drive organic traffic and engage with the target audience.
- Develop and execute digital marketing campaigns across multiple channels, including SEO, email marketing, and content marketing.
- Collaborate with the design team to develop visually appealing and effective digital assets, including banners, ads, and landing pages.
Requirements:
- Bachelor’s degree in marketing, communications or related field.
- Willingness to learn new skills as needed to support the marketing function.
- Previous experience with Google Analytics and SEMRush or equivalent platforms.
- Analytical mindset with the ability to interpret data, identify trends and make data-driven decisions.
- Previous experience with coding on HTML, or specifically Hydrogen and Oxygen (React with Remix framework) for Shopify.
- Minimum of 2 years of experience in Digital Marketing.
- Previous experience using Shopify platform.
- Excellent written and verbal communication skills with the ability to create compelling and engaging content.
- Previous experience using Adobe Photoshop and Illustrator and Figma.
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