Digital Strategy Manager Jobs

Company Description

At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

The Digital Content Department oversees all owned team channels (social channels for Raptors/Toronto FC/Leafs/Argos). Working alongside our Brand team, the digital team leads the social voice of our teams, speaking to millions every day. We strive to deliver content with a purpose, formatted for each channel, and continually optimized. We seek opportunities to grow our fan base and find new and innovative ways to distribute our content.

This role reports directly to the Director, Strategy & Growth Marketing (Red Vertical – Raptors/Toronto FC) and is passionate about crafting a story across all our digital touchpoints. They will be a people manager and understand how to lead and inspire a team and promote career growth across their direct reports. They will manage the social media team and work together to bring our brand to life for fans through a multi-medium approach. They are constantly thinking of new ways to engage fans and help deliver against MLSE’s business objectives. The right candidate lives and breathes the social cultural trends and sees opportunity in how our brands can join the conversation. You'll partner with the other members of the Digital Content team, both in a direct and indirect reporting structure, to bring our work to the next level.

This is not your typical 9-5 job. You are a major part of our storytelling that occurs on game days, supporting the larger digital content team depending on the workload and where the team(s) are at in their seasons.

Responsibilities:

• Oversee the planning of Social Media content (including posts, videos, reels, and copy) that intrigues our existing audience, and appeals to our growth segments
• Support and grow our commercial business, driving strong collaboration between Social and Global Partnerships teams
• Build strong relationships and collaborate with key stakeholders including Team Front Offices, Media Relations, Public Relations, Brand, Partnerships
• Work collaboratively and closely with broader Content team on season-long objectives, production efficiencies, working to uplift a cohesive approach across all content touchpoints
• Lead the team in identifying and leaning into emerging platform opportunities and culturally-driven moments, looking to unlock growth for MLSE teams, and our partners
• Lead the creation of social strategies for the overall season, campaigns, and team calendar moments that elevates the team and drives the brand ambition forward
• Lead the team in Social Media analytics and insights, reporting on success regularly, plus bring the ability to identify and action pivots or opportunities forward to key stakeholders
• Lead the team that runs our Social Media channels including Tik Tok, Instagram, Facebook, Twitter
• Build and drive forward a point of view on all our digital channels (social, emails, app, website), with a keen focus on emerging channels
• Author and uphold a social media strategy (inclusive of a channel strategy) that establishes a framework and process with MLSE stakeholder groups that rely deeply on social for business success – Brand, Global Partnerships, Culture, Ticketing, Retail

Qualifications

Note: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the "Message to the Hiring Manager" section of our online application.

• Outstanding people leadership skills with the ability to manage a diverse team of social content managers and coordinators, their business needs and career development
• Exceptional vision and strategic capabilities, including channel planning, season-long content slates, and the ability to proactively min for ideas with agility
• Strong knowledgeable about sports at large, teams, phraseology to oversee exceptional social copywriting
• A positive approach, incorporating inclusivity, integrity, confidentiality, and discretion
• Ability to build and grow professional relationships cross-functionally and with stakeholders
• Proven leadership in social media marketing with expert knowledge in social media channel best practices, content production, analytics/reporting, and marketing partnerships
• Proficient in full Adobe Suite
• Creative thinking skills with the ability to provide creative solutions to deliver against business objectives
• Ability to perform well under pressure and lead a large team through Team and brand moments throughout the season
• Strong organization skills with the ability to manage the social content strategy and calendar
• Deep experience in building audience-first content, including the ability to maintain brand relevance with an existing audience, while growing channels through identified growth segments
• A growth-mindset, with the ability to thrive in a high-growth, fast-paced environment

Additional Information

Apply by: July 31, 2023

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [email protected]. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.