Digital Strategy And Experience Consultant, Digital Wealth Management

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

Working closely with the Senior Manager, Digital Strategy and Experience, Digital Wealth Management, you will be managing a range of digital channels/experiences, digital marketing campaigns and activities focused on awareness, acquisition , and lead generation targeted to the Mass Affluent, High-Net-Worth and Ultra-High-Net-Worth segments. You will be responsible for developing and implementing strategies to optimize the performance of these digital channels, campaigns and activities, using a data-driven approach to continuously improve results. Additionally, you will collaborate with other Enterprise teams, including marketing, content and technical teams to ensure campaigns/digital channels are executed flawlessly and meet business objectives.

You will be responsible for the CIBC Private Wealth thought leadership and Insights Hub, in close collaboration with content partners. You will manage ongoing updates and optimizations, ensuring best in class digital experiences.

In addition to supporting our corporate websites, you will also be assisting with our CIBC Wood Gundy Investment Advisor websites. Supporting the roadmap evolution of the platform offering and you will manage advisor digital intake requests, routing tickets to the most appropriate teams while ensuring prompt and efficient service delivery. Acting as a digital SME, you will assist both Regional Marketing Consultants and Investment Advisors with best practices on website optimization and platform capabilities.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How You'll Succeed

• Execute Digital Marketing Initiatives: Execute digital marketing initiatives from brief to creative development to implementation, supporting web page and content hub updates, lead generation forms and tracking, SEO updates and digital paid media campaigns.
• Measure, Analyze and Optimize Campaigns: Working with key partners, ensure all marketing efforts have measurable KPIs, monitor campaign performance and analyze data to provide recommendations and optimizations.
• Intake Management: Responsible for the management of the Digital Marketing Intake mailbox, ensuring all requests are routed to the proper team or submitted to proper channels in a timely manner.
• Build Relationships: Develop strong relationships with CIBC peers and colleagues in a variety of roles/functions to efficiently and effectively work together to launch marketing initiatives.

Who You Are

• You're motivated by collective success. You know that teamwork can transform a good idea into a great one. You know that an inclusive team that enjoys working together can bring a vision to life.
• You know that details matter. You notice things that others don't. Your critical thinking skills help to inform your decision making.
• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a health benefits program, defined benefit pension plan, an employee share purchase plan and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

What You Need To Know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]
• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

Job Location

Toronto-81 Bay, 12th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Business Effectiveness, Client Relationship, Communication, Detail-Oriented, Process Improvements, Relationship Management, Teamwork