Manager, Digital Enablement & Capabilities

Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, there are flexible working arrangements so you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at Questrade.

What’s in it for you as an employee of QFG?

• Competitive compensation and benefits packages
• Hybrid and flexible work arrangements
• Work with diverse team members in an inclusive and collaborative environment
• Opportunities to contribute to community causes
• Career growth and development opportunities
• Paid vacation, personal, and sick days for work-life balance
• Health & wellbeing resources and programs

We’re looking for our next Manager, Digital Enablement & Capabilities. Could It Be You?

Questrade is looking for a leader and strategist who can successfully lead the development of the Adobe Experience Cloud integration strategy and roadmap and deliver a future-proof solution that can help Questrade navigate the cookie-less world.

The individual is passionate and self-motivated to lead audience strategy, personalization, and activation, and support Digital Media team, Questrade.com (Q.com) team and the broad marketing team to create compelling digital experiences tailored to specific audiences, and with business-oriented mindset to drive lead acquisition and improve digital marketing efficacy.

With a well-rounded knowledge base in both business and technology, the Manager is expected to collaborate closely with cross functional stakeholders from the business, technology teams, and data architects on shaping the future growth strategy of Questrade.

What’s it like working as Manager, Digital Enablement & Capabilities at Questrade?

As a Manager of Digital Enablement & Capabilities (Marketing), the person will be responsible for formulating the strategy including the development of strategic business use cases, leading the team in producing and communicating the strategy, prioritization, execution, and continued evolution of digital transformation using Adobe Experience Cloud, with the objective of driving business growth through lead and customer acquisition in digital channels.

The individual will be responsible for coordinating cross-team collaboration with both technical and business stakeholders. The person must be able to understand the business requirements and use cases, identify the required integration, translate it into implementable technical solutions with the assistance of technology teams, and oversee the execution. After the solution is properly implemented, the lead will supervise their team to oversee the building of audience strategy, personalization, and activation of use cases.

It is expected that the Manager will be building and leading a team to execute on the strategies and deliver solutions that are able to support program operations. Performing the duties of a people manager is expected.

Need more details? Keep reading…

Core Personal Responsibilities

• Develop the strategy for future integration to help accelerate our digital experience initiatives
• Lead the integration strategy and roadmap development for AEC
• Coordinate with marketing teams to develop the audience strategy with the support from customer analytics team; and oversee the creation and activation of audiences
• 45% of objectives are focused on developing, communicating, and implementing activation and/or measurement use cases, which include:
• Work with cross-functional teams for use case prioritization
• 25% focus on team management and development:
• Build strong relationships to achieve shared outcomes with various functions across the organization
• Coordinate with both internal and external partners and drive to meet project completion dates
• Speak on behalf of Digital Acquisition team and broadly Marketing department during all product and technology meetings relevant to digital experience roadmap initiatives
• Partner with various internal teams (digital, business, technology, customer analytics, etc.) and external partners to improve processes, identify opportunities, and scale best practice to continually assess and improve on the strategic direction and execution
• 30% focus on cross-team collaboration, program management, and coordination to deliver:
• Lead, mentor and develop a team

Core Responsibilities As a Team’s Manager

• Leverage the Adobe Experience Cloud to its full potential to build innovative digital experiences
• Contribute and support business growth and corporate targets
• Work with technology teams to establish data integration strategy and ensure proper and accurate data available for performance measurement and audience creation

So are YOU our next Manager, Digital Enablement & Capabilities? You are, if you have…

• Strong verbal and written communication skills, with the ability to work effectively with employees in all levels across the organization
• Experience in implementing new processes or technologies that are designed to optimize customer experience, media optimization, or advance data & analytics
• Have strong interpersonal skills such as effective listening, empathy and patience to lead the team
• Ability to translate business requirements and success criteria into data requirements
• 3+ years of experience with Adobe Experience Cloud or Salesforce Marketing Cloud or CDPs
• Experience in strategic planning and roadmap development
• Passionate about using data-driven insights to seek continuous improvement
• High level of self-motivation, initiative, and the ability to work independently
• Strong presentation skills across a wide range of channels
• Working experience with customer profiling data
• Ability to quickly understand business and technical context in a fast-paced environment

Additional Kudos If You Have…

• Experience with CRM platforms (Salesforce preferred), BI tools (i.e., Power BI) and GCP
• Experience in Finance Service industry
• Experience working with Agile methodology development
• Experience in web/digital analytics or digital marketing
• Understanding of web analytics tracking and proficiency in analytics tools (i.e., Google Analytics, Adobe Analytics)
• Experience in project management
• Working experience with CDP

Sounds like you? Click below to apply!

At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

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