Digital Lead Generation And Sales Enablement Specialist

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.
Working Arrangement
Hybrid

Who are we looking for?
The successful should have excellent creativity, communication, interpersonal and relevant technical skills. They should also demonstrate the ability to meet deadlines, an aptitude/passion for insurance and technology, and the ability to generate new leads for our sales team. The ideal candidate is a dynamic individual with a sales focus, excellent communication skills, strong work ethic and a competitive drive to succeed.
Reporting to the Head of Inside Sales you will be responsible for managing and overseeing digital sales enablement campaigns and capabilities. Managing a consumer leads program and looking for ways to align client and advisor needs with our innovative technology, product and service solutions, with significant experience in data analysis and reporting capabilities.
The Digital Lead Generation and Sales Enablement Specialist, is accountable for:

• Develop and execute a comprehensive digital lead generation strategy that aligns with business objectives
• Supporting call flow analysis to better direct call traffic to appropriate roles within the sales team
• Analyze and report on digital lead performance, providing insights and recommendations for optimization
• Work collaboratively with sales, product, marketing and other teams to create collateral and messaging that aligns with company’s messaging and other digital channels
• Working closely with the IIC Analytics team to maintain advisor profiles and data to ensure proper tracking and targeting of leads.
• Create digital assets including slide decks, emails, content, etc.
• Create and implement digital lead generation campaigns that drive traffic, engagement and leads to our sales team

Skills Required

• Experience in working in CRMs (preferably Salesforce), and enterprise-level campaign automation platforms such as Salesforce Marketing, Adobe Campaign, etc.
• Ability to react quickly to marketplace changes/disruptors
• Excellent analytical skills and the ability to use data to drive decision-making
• Experience working with automation platforms
• Excellent collaborator
• Strong project management skills and the ability to manage multiple projects simultaneously
• Ability to develop and implement a sales plan/strategy
• Strong understanding of email marketing and other digital marketing channels
• Proven track record of developing and executing successful digital campaigns

Qualifications

• Minimum 2 years of financial services experience, sales support or sales management
• Experience with Salesforce.com and Marketing Cloud
• Excellent communication, relationship-building and interpersonal skills
• Preference of bilingualism (French/English/Mandarin)
• Strong knowledge of Microsoft Office, including expertise using Excel
• 4+ years in Sales or digital marketing, with a focus on demand generation and brand awareness

Every career at Manulife/John Hancock provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere? What are you waiting for? Apply today.
About John Hancock And Manulife
John Hancock is a unit of Manulife Financial Corporation, a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States, and Manulife globally, including Canada, Asia and Europe. We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions. Assets under management and administration by Manulife and its subsidiaries were CAD$1.3 trillion (US$1.1 trillion) as of June 30, 2021. Manulife Financial Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945 on the SEHK. Manulife can be found at manulife.com.
One of the largest life insurers in the United States, John Hancock supports more than 10 million Americans with a broad range of financial products, including life insurance, annuities, investments, 401(k) plans, and education savings plans. Additional information about John Hancock may be found at johnhancock.com.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].
Salary & Benefits
The annual base salary for this role is listed below.
Primary Location
Toronto, Ontario
Salary range is expected to be between
$58,650.00 CAD - $97,750.00 CAD
If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.