Business Development Associate – Walmart & Loblaws

Job Title: Business Development Associate – Walmart & Loblaws

Company Overview:

Alsafa Foods prides itself to be the largest halal food brand in North America, aiming to empower Muslims to strive for their dreams by offering halal, guilt-free convenience foods. Started with a purpose 20 years back, we are moving at a double-digit growth rate and has also been named as one of the ‘10 fastest growing companies of Canada 2022’ by Insights Success Magazine.

Agility in innovation is the core of our excellence and is the unanimous ground for our eruptive growth in product range, product availability as well as the geographical stretch. Al Safa has 60+ product offerings that are available across North America (USA & Canada) with retailers like Wal-Mart, No Frills, FreshCo, ShopRite & also key ethnic retailers serving the Muslim Community. It has also been awarded by Agri Export group for its innovative export strategy.

Position Summary:

The fuel of our explosive growth has always been the people; talented people given a platform to explore their creativity and learnings. A good skillset is definitely pertinent, but it is equally important to bring in the right attitude that would enhance the cohesive synergy of our Culture.

:

This position will focus on managing and growing our business relationships with Walmart and Loblaws, two of the largest retail chains in Canada. As a Business Development Associate, you will report directly to Mainstream Sales Head and play a crucial role in driving profitability, growing portfolio, increasing market share, and establishing Al Safa Foods as a trusted brand in the Canadian market.

Essential Roles & Responsibilities:

• Responsible to drive sales and distribution in Walmart and Loblaws accounts
• Work closely with the Mainstream Sales Head to account for any changes in demand and reflect that in sales forecast.
• Promoting/selling/securing orders from existing and prospective customers through a relationship-based approach.
• Conduct regular sales analysis, generate reports, and provide insights and recommendations to management.
• Act as the key point of contact for the relevant on-ground business-related matters, addressing inquiries, resolving issues, and ensuring exceptional customer service.
• Collaborate with internal teams, including operations, marketing and new product development, to align strategies and launch new products or promotions.
• Effectively work with stores in driving sales through existing product and upcoming product lines.
• Product Demonstration of existing and new products to current/potential customers and assisting them in selecting those best suited to their needs.
• Stay updated on industry trends, shoppers’ preferences, pricing, new products and regulatory changes that may impact Al Safa Foods' business with Walmart and Loblaws.
• Conduct market research and analysis to identify emerging opportunities and potential risks.
• Identify and evaluate opportunities to expand Al Safa Foods' product presence and distribution within Walmart and Loblaws stores across Ontario and rest of Canada.
• Monitor Key Performance Indicators (KPIs), sales performance, pricing, market trends, and competitor activities to identify areas for growth and improvement.
• Merchandizing Items in store – to ensure maximum visibility on shelf.
• Participates in trade shows and conventions to promote Brand and Products
• Plan and execute the plans to achieve monthly and years KPIs
• Develop and nurture strong working relationships with key stakeholders at Walmart and Loblaws stores, including store managers and department associates.

Skills & Experience:

• Strong negotiation and communication skills, with the ability to influence and persuade stakeholders Analytical mindset with the ability to interpret sales data, market trends, and consumer insights.
• Proficiency in using Walmart Retail Link and Microsoft Office Suite applications
• Ability to develop strategic and collaborative relationships.
• Bachelor’s degree in business administration, Marketing, or a related field.
• 2 to 3 years of experience in business development, key account management, retail sales or distribution within the CPG industry.
• Experience of working with Walmart and Loblaws banners shall be preferred
• Ability to Lift weight up to 15 Kgs.
• Valid driver’s license & Possession of own Vehicle
• Ability to prioritize and meet deadlines in a fast-paced environment.
• Effective verbal and written communication skills
• Proven track record of successfully managing and growing business relationships with major retailers, preferably Walmart and Loblaws.

Perks:

• Paid time off
• Competitive and well-rounded compensation package
• Extended health care, including dental and vision care
• Discount and free food
• Casual Dress

Interview Process:

It is a three-step interview process and shall be conducted virtual/in-person at the corporate head office.